Forbes Publishes Back-to-Back Interviews with Brian Solis on the State of Social Businesses and Why Many Brands are Anti-Social

In his popular column in Forbes, business author Rob Asghar interviewed Brian Solis for two in-depth, back-to-back stories on how to build a true Social Business and why most businesses are Anti-Social in a Social Media era.

Building A Truly Social Business: A Conversation With Brian Solis

Building_A_Truly_Social_Business__A_Conversation_With_Brian_Solis_-_Forbes

Digital technology expert Brian Solis is one of those lucky souls who seems to be described more often than not as a “visionary,” for the manner in which he has seen and described an organizational future driven by new digital technology. In a new short-form e-book co-authored with Charlene Li, The Seven Success Factors of Social Business Strategy (published by Wiley Jossey-Bass), Solis presents a specific vision of “social business,” which goes beyond lip service in an age in which we talk about social more than we do social.

Continue to the full interview.

Why Most Businesses Are Anti-Social In A Social-Media Era

Why_Most_Businesses_Are_Anti-Social_In_A_Social-Media_Era_-_Forbes

The CEOs have to focus on bottom-line business outcomes, Solis says, and too few social-media workers appreciate this. “In order to earn executive support, you have to empathize with a day in life of your executive.  Think like the executive.”  Solis proposes a modest, non-revolutionary approach.  “Having the executives change their philosophy is too hard a task,” he argues. Rather, he recommends that social-media strategists step up and own the task of better connecting their activities to the bottom-line business outcomes that the CEO is beholden to.

Continue to the article.

 

 

 

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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