Forbes Publishes Back-to-Back Interviews with Brian Solis on the State of Social Businesses and Why Many Brands are Anti-Social

In his popular column in Forbes, business author Rob Asghar interviewed Brian Solis for two in-depth, back-to-back stories on how to build a true Social Business and why most businesses are Anti-Social in a Social Media era.

Building A Truly Social Business: A Conversation With Brian Solis


Digital technology expert Brian Solis is one of those lucky souls who seems to be described more often than not as a “visionary,” for the manner in which he has seen and described an organizational future driven by new digital technology. In a new short-form e-book co-authored with Charlene Li, The Seven Success Factors of Social Business Strategy (published by Wiley Jossey-Bass), Solis presents a specific vision of “social business,” which goes beyond lip service in an age in which we talk about social more than we do social.

Continue to the full interview.

Why Most Businesses Are Anti-Social In A Social-Media Era


The CEOs have to focus on bottom-line business outcomes, Solis says, and too few social-media workers appreciate this. “In order to earn executive support, you have to empathize with a day in life of your executive.  Think like the executive.”  Solis proposes a modest, non-revolutionary approach.  “Having the executives change their philosophy is too hard a task,” he argues. Rather, he recommends that social-media strategists step up and own the task of better connecting their activities to the bottom-line business outcomes that the CEO is beholden to.

Continue to the article.






Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo