PSFK Publishes Epic Interview with Brian Solis that Explores Experience Design

Macala_Wright__How_Brands_Design_Customer_Experiences_Of_The_Future_-_PSFK

PSFK, a leading media authority on Design, Advertising and Digital Media, interviewed Brian Solis on his ideas around the future of experiences introduced in his latest book, #WTF.

Macala Wright lead the interview and introduced it this way…”In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers not only expect great brand experiences, they believe they’re entitled to them. Experience are now directly tied to aspiration and intention, creativity and technology are merely the enablers. In his new book, What’s The Future of Business, Brian Solis, the principal of The Altimeter Group, takes marketers through matrix of designing and connecting for consumers.”

Read PSFK for the full interview.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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