The New York Post Talks about SnapChat’s Challenge with Keeping Pictures Private with Brian Solis

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Sara Ashley O’Brien of the The New York Post interviewed Brian Solis in a story that examined SnapChat’s business model and its ongoing challenges with keeping pictures private as well as the feud between its co-founders.

Here are some of Solis’ thoughts…

“What makes Snapchat so promising and popular is the illusion of self-destructing images. It is still genuinely misunderstood that Snapchat is a safe environment,” explains Brian Solis, principal analyst at Altimeter Group. Illusion is now very much the key word he believes.

Solis remarks that “it’s better for everyone that Snapchat stays as is — otherwise, it’s going to affect its growth.” Given the fickle nature of consumers, even keeping the logo intact is beneficial.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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