Sara Ashley O’Brien of the The New York Post interviewed Brian Solis in a story that examined SnapChat’s business model and its ongoing challenges with keeping pictures private as well as the feud between its co-founders.
Here are some of Solis’ thoughts…
“What makes Snapchat so promising and popular is the illusion of self-destructing images. It is still genuinely misunderstood that Snapchat is a safe environment,” explains Brian Solis, principal analyst at Altimeter Group. Illusion is now very much the key word he believes.
Solis remarks that “it’s better for everyone that Snapchat stays as is — otherwise, it’s going to affect its growth.” Given the fickle nature of consumers, even keeping the logo intact is beneficial.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.