Studying the impact of innovation on business and society

Month: September, 2013

Google Think Interviews Brian Solis on The Art Of Engagement

Google Think Interviews Brian Solis on The Art Of Engagement

Brian Solis, award-winning author and principal at Altimeter Group, was recently interviewed by Google Think Insights, which was published online and as a digital download, “Give Them Something to Talk About: Brian Solis on the Art of Engagement.” Google’s new hub for marketing insights and inspiration for advertisers and agencies. As part of Google’s Engagement Project, Solis discussed how brands inspire people to share meaningful product experiences. Google has studied how first impressions are formed online and the big impact…

Visualizing the DNA of a Social Business Via Infographics

Visualizing the DNA of a Social Business Via Infographics

Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted to share a few with you here. Over the years, we studied businesses endeavoring to master social media at various stages. We detailed our findings in our research report uncovering…

Social Becomes a Philosophy of Business Not Just Its Means

On the second day of the Social Shake-Up in Atlanta hosted by SocialMediaToday, attendees were privileged to hear Brian Solis, the author of What’s the Future of Business, host of Pivot, a principal analyst at the Altimeter Group, and thought leader thought leader in the world of digital transformation. He spoke on the future of business and in particular the expanding role of mobile.

The Adaptive Digital Strategy Framework

The Adaptive Digital Strategy Framework

Guest post by Andrea Vascellari. You can follow him on Twitter @vascellari and visit his website at www.andreavascellari.com. Today we still see a large number of organizations that keep struggling to align social media and new emerging communication technologies with the overall firm strategy. Organizations should adapt, look in the mirror and recognize that they need to change because the world has changed. They should embrace new strategic frameworks to avoid getting caught up in the digital hype that hit them…

SmartPlanet Talks to Brian Solis for Its Coverage of the Barilla Social Media Boycott

Barilla’s LGBT remarks boiled over on social media and  David Worthington of SmartPlanet sought Brian Solis’ views on the subject. “Guido Barilla’s comments were the perfect recipe for a social media crisis. In a world where news no longer breaks, it Tweets, Barilla had no chance to stop the wrath it deserved on social media. The company had remained silent for far too long in a real time world but at least Barilla issued an apology on its primary accounts…

See the World in 3-D: Dream. Do. Deserve.

See the World in 3-D: Dream. Do. Deserve.

Sometimes we just need a change in perspective…a change in how we see the world to shape how the world sees us. Today is a new day. Embrace it. Make it yours. Sound familiar? In many ways, the prospect of a new beginning, a new chance, it’s enough to get most of us out of bed. Optimism becomes the catalyst to take on the day, every day. But, how is this day really any different than yesterday or any day…

Brian Solis to join Robert Scoble, John McAfee, Nolan Bushnell and Steve Wozniak at Silicon Valley C2SV Festival

Robert Scoble (Scobleizer/Rackspace), Gary Kremen (Bitcoin), Steve Kirsch (entrepreneur), Bradley Lautenbach (Zuckerberg Media), Brian Solis (Altimeter Group) and Maynard Webb (Yahoo Chairman) are just some of the big names in social media and tech that will take to the stage in Silicon Valley over the coming days. C2SV (Create. Converge. Silicon Valley.) kicks off September 25th at the San Jose McEnery Convention Center (its new $130 million expansion opens next month). Via StarkInsider.

Announcing This Year’s Theme and Agenda for the 2013 Pivot Conference: The Total Digital Experience

Announcing This Year’s Theme and Agenda for the 2013 Pivot Conference: The Total Digital Experience

Companies at the leading edge of change are recognizing that Social isn’t the catalyst for transformation, it is a shift in human behavior that changes everything. Social and its partner in change, mobile, can’t be limited to particular campaigns or even to specific departments. This revolution impacts employees and customers and all parts of the enterprise. There are no boundaries now; everything is integrated. This year at Pivot, we will be exploring topics that reset our perspective of where we…

Telefonica Interviews Brian Solis for Digital Futures During Annual Campus Party London

Telefonica Interviews Brian Solis for Digital Futures During Annual Campus Party London

Following his keynote at Telefonica’s annual Campus Party at the O2 Arena in London, Brian Solis joined Co-anchors: Shivvy Jervis and Hugo Pinto for an episode of Digital Futures: ‘Innovate! Inspire! Invent!’. What’s it going to take to really drive innovation and entrepreneurship? Telefonica Digital tracked down an MIT data scientist, programming prodigy and ‘father of the internet’ plus 7 other global thought leaders (including Brian Solis) at the world’s largest electronic entertainment event – Campus Party. Here’s their take…

Twitter Files for IPO – What it means for users, investors, and social media

Twitter Files for IPO – What it means for users, investors, and social media

By now you’ve heard that Twitter IPO will fly soon. On the heels of its release of the controversial Conversations feature, Twitter announced, via a Tweet of course, a confidential S-1 filing for a planned IPO. In fact, just last week, I shared with ABC News that we needed to prepare for the inevitable. While many experts are jumping on their platforms to shout that it’s about time, many investors are smirking with clasped hands, understanding of course that in…

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