- September 12, 2013
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According to BizTech, “When it comes to understanding the intricate relationship between social media and business, Brian Solis wrote the book — literally. As the principal at research firm Altimeter Group, Solis is often regarded as the authority on social business. With the trends pointing toward the growing influence of social media in business, you might want to snag his words of wisdom for yourself.”
BrianSolis.com explores the impact of technology, culture, and business. The blog is one of the world’s leading business and marketing online resources, ranking among the top 1% of all blogs tracked by Technorati. Solis covers trends, statistics, infographics and research to offer context to the real-time evolution of social media and how it applies to the world of business and consumers.
BizTech editors highlighted Solis’ “LOL-worthy interview with Shaquille O’Neal” on technology, startups and social media.
BizTech Magazine’s annual Must-Read IT Blogs list spotlights the best and brightest voices in business and IT blogging. This year’s list factored open community nominations, with final decisions made by BizTech editors.
About Brian Solis
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media.
His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. Solis motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind.
His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.