For a second year in a row, Brian Solis’ blog (www.BrianSolis.com) has been named one of the Top 50 Must-Read IT Blogs by BizTech Magazine. According to BizTech, “When it comes to understanding the intricate relationship between social media and business, Brian Solis wrote the book — literally. As the principal at research firm Altimeter Group, Solis is often regarded as the authority on social business. With the trends pointing toward the growing influence of social media in business, you…
The Future of Marketing Has Little To Do With Marketing
While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I also worked with on #WTF, #EOB, #Engage. Thank you to my good friend Paul Fabretti for the opportunity… Without further delay, allow…
The Truth About How Social Media Has Impacted Employees
Guest post by Dan Schawbel (@DanSchawbel), a Gen Y career and workplace expert, the Founder of Millennial Branding and the author of the new book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press). Back in 2007, I created the first social media position at EMC Corporation, a Fortune 200 technology company based outside of Boston, MA. Back then, selling the idea of social to the company was extremely tough because it was so new, management was afraid…
