Studying the impact of innovation on business and society

Month: October, 2013

PRSA International Conference Recap: Brian Solis On the Future of Public Relations and Marketing

Image credit: @leeodden Brian Solis opened the PRSA International Conference to share his views on the future of PR, marketing and relationships in front of 2,000 professionals and students. Despite his status as a noted author, blogger and social media expert, Brian Solis said that he never stops learning. “I’m still a student,” he said during today’s General Session at the PRSA 2013 International Conference in Philadelphia. And he implored attendees to keep learning as well. “Everything you think you…

This So-Called Digital Life: Re-Evaluating the Value of Social Media

This So-Called Digital Life: Re-Evaluating the Value of Social Media

I think I’m getting tired… My connectedness is slowly seizing my quiet moments. My sanctuary of enjoying my thoughts alone is now threatened. The moments of watching life pass by as I take pause are now replaced by the need to plug in and socialize without truly socializing. I swipe, pinch and zoom, and scroll as if I’ve become a digital conductor of sorts. The light of my mobile screen is the calming I need to fall asleep each night…

Your Brand: The Next Media Company – Become A Content Organization

Your Brand: The Next Media Company – Become A Content Organization

Guest post by Michael Brito, author of Your Brand: The Next Media Company There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company. Number one. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily. Number two. There is an attention deficit in the minds of consumers. Our brains…

Brian Solis to Keynote 2014 Learning Technology Conference in London

Learning Technologies today announced Brian Solis as the opening keynote for the 2014 Learning Technology Conference in London. opening keynote – day one Wednesday 29th January 2014 10:00 – 11:00 Opening keynote What’s the future (WTF) – the effect of emerging technologies on business and culture At work, and in our lives, we face a daily onslaught of new devices and tidal waves of information, opinion and noise. Digital analyst and anthropologist Brian Solis is an expert in the effects…

The End of Business as Usual Now Available in Dutch – het einde van business as usual

Brian Solis’ best-selling book The End of Business as Usual is now available in Dutch. The book was translated by Antje Bosscher. To commemorate the event, Solis also contributed an article for Marketing Online in the Netherlands that explores 10 trends causing digital disruption in business – “SOLIS: 10 TRENDS TEGEN DIGITAAL DARWINISME” omschrijving De invloed van consumenten neemt toe; als bedrijf kun je hier je voordeel mee doen. Leer van dit nieuwe consumentengedrag, zoek verbinding en pas je aan….

Altimeter Group’s State of Social Business 2013 Report

Altimeter Group’s State of Social Business 2013 Report

Each year, The Altimeter Group hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients. Our last survey was studied in Q3 2013 and also Q4 2012, the latter was used to provide context to a report published by Charlene LI and me in March 2013, “The Evolution of…

Maritz Innovation Symposium 2013 Features Brian Solis as Evening Keynote

The Maritz Innovation Symposium is a private, invitation-only forum event that explores “What’s Next?” in a world of digital disruption. Taking place at Maritz in Fenton, Missouri, the Symposium will connect and inspire an internal network of innovative leaders from across the business to discuss key strategies, next generation methodologies and business innovations—creating disruptive transformation across multi-faceted industry sectors. Attendees include Maritz’s executive leadership and next generation of leaders eager to discuss market challenges and emerging technology, analyze innovative approaches…

SAS Publishes a Whitepaper that Studies Brian Solis’ Work on the Impact of Shared Experiences on Brands

SAS Publishes a Whitepaper that Studies Brian Solis’ Work on the Impact of Shared Experiences on Brands

The future of business hinges on your customers’ shared experiences – the tweets, blogs, posts, comments, photos and reviews they share in this ultra-connected age. The collective voice of these shared experiences can often trump your product or service – and your most clever and creative marketing. In a keynote address at a recent Integrated Marketing Week conference, analyst and futurist Brian Solis explored the importance of cultivating the shared customer experience and why marketers must think like digital anthropologists…

Change happens to you and because of you

I’ve come to learn that having opinions, insights, and standing for something is as taxing as it is rewarding. Like you, I am inspired by what surrounds me, by history and by the possibilities that open up as a result of my experiences. But, it is not easy. And, I suppose it’s not supposed to be. I too feel challenged by what I should say versus what has already been said, yet also shaped by what should not be vocalized….

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