Brian Solis Publishes His Thoughts on The New Customer Revolution in Influencia, a French Magazine on Innovation

Brian Solis has contributed his latest article to Influencia, one of France’s leading magazines on innovation. In this article, he explores the end of business as usual and how to harness the power of connected consumerism. It starts with change, but it takes a change agent.

Influencia_-_Media_-_Le_peuple_est_le_premier_acteur_du_changement__

Le peuple est le premier acteur du changement !

Les médias sociaux ont posé les fondations d’une révolution, celle de la façon dont les gens apprennent, communiquent et se connectent entre eux. Aucune marche arrière n’est possible ! Mais ils ne sont qu’un des agents du changement. Attention, ceci est un manifeste ! Par Brian Solis

Read the full article here.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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