PRSA International Conference Recap: Brian Solis On the Future of Public Relations and Marketing

Image credit: @leeodden

Brian Solis opened the PRSA International Conference to share his views on the future of PR, marketing and relationships in front of 2,000 professionals and students.

Despite his status as a noted author, blogger and social media expert, Brian Solis said that he never stops learning.

“I’m still a student,” he said during today’s General Session at the PRSA 2013 International Conference in Philadelphia.

And he implored attendees to keep learning as well.

“Everything you think you know isn’t all you need to know. It takes a new perspective to see what the future is,” said Solis, principal analyst at Altimeter Group. “And that’s why it’s such a wonderful time to be where you are right now. Everything can change, and everything will change because of you.”

He ended with another message about learning.

“If we learn, then we can lead. And if we lead, then we can bring about change.”

To read the entire summary, please visit PRSA.



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo