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PRSA International Conference Recap: Brian Solis On the Future of Public Relations and Marketing


Image credit: @leeodden

Brian Solis opened the PRSA International Conference to share his views on the future of PR, marketing and relationships in front of 2,000 professionals and students.

Despite his status as a noted author, blogger and social media expert, Brian Solis said that he never stops learning.

“I’m still a student,” he said during today’s General Session at the PRSA 2013 International Conference in Philadelphia.

And he implored attendees to keep learning as well.

“Everything you think you know isn’t all you need to know. It takes a new perspective to see what the future is,” said Solis, principal analyst at Altimeter Group. “And that’s why it’s such a wonderful time to be where you are right now. Everything can change, and everything will change because of you.”

He ended with another message about learning.

“If we learn, then we can lead. And if we lead, then we can bring about change.”

To read the entire summary, please visit PRSA.

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