SAS Publishes a Whitepaper that Studies Brian Solis’ Work on the Impact of Shared Experiences on Brands


The future of business hinges on your customers’ shared experiences – the tweets, blogs, posts, comments, photos and reviews they share in this ultra-connected age. The collective voice of these shared experiences can often trump your product or service – and your most clever and creative marketing.

In a keynote address at a recent Integrated Marketing Week conference, analyst and futurist Brian Solis explored the importance of cultivating the shared customer experience and why marketers must think like digital anthropologists to serve a new breed of consumer. This paper summarizes the presentation in which he described four distinct “moments of truth,” where marketing is failing, and what has to change.

Download the paper here (free).




Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo