StarkInsider was on hand to catch Brian’s keynote at the inaugural C2SV festival in San Jose. Bringing culture, technology and music together in one place, C2SV brought together luminaries to share their thoughts on the past and future of their fields. Performances and conversations featured the likes of Steve Wozniak, Iggy Pop and the Stooges, John McAffee, Jello Biafra among others.
Brian focused on technology’s impact on business and society and how to innovate in a world where new technology is part of everyday life. In a post that incorporates his new book into the title, “WTF is Brian Solis Talking About?” StarkInsider shares an in-depth summary of his talk and also a video interview here.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.