The Wall Street Journal asks Brian Solis to weigh in on Twitter’s S-1 filing

Twitter filed its S-1 on October 3rd, 2013 in its quest to raise up to $1 billion in a public offering. The company reports up to a quarter billion users and also a quarter billion in revenue for the first six months of 2013. While revenue doubled this year over last, its net loss grew by 40% to $69 million as a result of ballooning expenses.

In its story covering Twitter’s IPO plan, The Wall Street Journal asked Altimeter analyst and noted business author Brian Solis about his thoughts on challenges still facing the fledgling network. Among many things Solis observed Twitter’s biggest hurdle is something that comes back to the beginning, “They certainly have a lot of work ahead of them to get mainstream America to understand how Twitter works.”

Solis believes that Twitter Twitter is an information network…a pulse of society that’s public, searchable, steerable. For years he’s referred to it as a human seismograph. He also believes that Twitter is becoming a holding company for multiple business lines including data, music, TV, news/events, et al. The company is creating a new platform for marketing…based around true storytelling and engagement. It, at only 200+ million users, has managed to transform media and the way we consume, share…and now create it. But make no mistake investors and reporters, Solis cautions investors to think beyond MySpace and Facebook. “Twitter is not a social network,” he asserts. “it’s more important than that.” The question he asks is whether Twitter can convey that to Wall St. and Main St.



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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