Brian Solis on Why Yahoo Hired Katie Couric

Mashable’s Seth Fiegerman and Brian Solis exchanged thoughts on why Yahoo announced the hire of Katie Couric as its Global Anchor. Here’s a snapshot of the discussion

Brian Solis, a principal analyst with Altimeter Group who has worked with Couric, notes that the anchor has experimented in the past with creating news items targeted to specific mobile platforms, which may be part of her appeal to Yahoo.

“The two are going to really play to see if they can create news on demand, news to go, news that adapts to each of the screens,” Solis told Mashable. That, in turn, will give Yahoo more premium content with a big name attached, which it can convince advertisers to sell ads against. “I could see Marissa creating a sales team and a set of products that will be native to each of those screens,” Solis said.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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