Brian Solis on Why Yahoo Hired Katie Couric

Mashable’s Seth Fiegerman and Brian Solis exchanged thoughts on why Yahoo announced the hire of Katie Couric as its Global Anchor. Here’s a snapshot of the discussion

Brian Solis, a principal analyst with Altimeter Group who has worked with Couric, notes that the anchor has experimented in the past with creating news items targeted to specific mobile platforms, which may be part of her appeal to Yahoo.

“The two are going to really play to see if they can create news on demand, news to go, news that adapts to each of the screens,” Solis told Mashable. That, in turn, will give Yahoo more premium content with a big name attached, which it can convince advertisers to sell ads against. “I could see Marissa creating a sales team and a set of products that will be native to each of those screens,” Solis said.

Real the full post here.



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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