Can Twitter make shareholders, users happy at the same time? Brian Solis shares his thoughts with Al Jazeera

With Twitter lighting up the NYSE on its opening day, Al Jazeera’s Verne Kopytoff called Brian Solis to discuss what’s next. As Kopytoff notes, “With its IPO behind it, the social media powerhouse’s commitment to some long-held ideals could be challenged.”

Here are a few of Solis’ thoughts from the article

“Every company is pressured by shareholders,” said Brian Solis, an analyst with Altimeter Group. “And shareholders don’t always have the best interest of users at heart.”

Solis, the analyst, voiced optimism that Twitter’s executives would find the right balance.

“It has to monetize its service in some way or form,” he said. “For users to complain about that is selfish.”

Changes inevitably create some backlash. But in the end, said Solis, Twitter’s track record speaks for itself.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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