Can Twitter make shareholders, users happy at the same time? Brian Solis shares his thoughts with Al Jazeera

With Twitter lighting up the NYSE on its opening day, Al Jazeera’s Verne Kopytoff called Brian Solis to discuss what’s next. As Kopytoff notes, “With its IPO behind it, the social media powerhouse’s commitment to some long-held ideals could be challenged.”

Here are a few of Solis’ thoughts from the article

“Every company is pressured by shareholders,” said Brian Solis, an analyst with Altimeter Group. “And shareholders don’t always have the best interest of users at heart.”

Solis, the analyst, voiced optimism that Twitter’s executives would find the right balance.

“It has to monetize its service in some way or form,” he said. “For users to complain about that is selfish.”

Changes inevitably create some backlash. But in the end, said Solis, Twitter’s track record speaks for itself.



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



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