Digital Analyst and Anthropologist Brian Solis to Explore Business Digital Innovation at LeWeb’13 Paris

Brian Solis, Principal Analyst at research and disruptive technology experts Altimeter Group, is the latest business thought leader heading to LeWeb’13 Paris. At LeWeb,he’ll share his views on how businesses need to innovate their strategies and overall perspective over the next 10 years.

Solis, whose widely-read publications on the evolution of business models and customer relationships include ‘What’s the Future of Business,’ ‘The End of Business as Usual’ and ‘Engage,’ joins an eclectic line-up of LeWeb’13 Paris speakers that features legendary venture capitalist Fred Wilson, PayPal President David Marcus, Evernote CEO Phil Libin and Orange Chairman & CEO Stéphane Richard.

I’ve been attending LeWeb for years because it’s a special place where people, technology, businesses, start-ups and governments convene to explore and collaborate on a different future. And, each year, I leave inspired,” says Solis.

With a reputation for being one of the savviest commentators on how businesses should consider disruptive technology and its impact on customer and employee behavior, Brian Solis is regularly called upon by international media including The New York Times, The Guardian and Wall Street Journal among many others, to discuss major digital trends.

In the wake of Twitter’s announcement this year that it intended to launch an IPO, he went public suggesting that, “What you have is a wary Wall Street that still has a memory of the dotcom bust fresh in its mind. There is certainly a perception that a quarter billion users is not enough and their operating loss is seen as a challenge.” Solis advised that Twitter spend the run-up to its IPO explaining its suite of services to the general public in a way that even Luddites can grasp.

Brian has been at the forefront of understanding that businesses and entrepreneurs need to think beyond using new technology for technology’s sake,” comments LeWeb Co- Founder and business angel Loïc Le Meur. “He is a driving force in the movement to help leaders understand behavioral impact of disruption in order to lead the technology revolution rather than react to it.

To register for LeWeb’13 Paris please click here

About LeWeb

Launched in 2004 by Loïc and Geraldine Le Meur, LeWeb Paris is Europe’s leading Internet conference, networking and business event. Each year LeWeb Paris brings together start-ups, entrepreneurs, venture capitalists, Tech leaders, visionary thinkers, business angels, specialist bloggers and media who are operating in the vast Internet eco-system. In 2012, the LeWeb brand was extended to the United Kingdom with the launch of LeWeb London. In December 2012, Reed MIDEM, a leading organizer of international tradeshows and conferences, acquired LeWeb.

Press Contact
Sibylle de Villeneuve : Tel: +33 (0)6 45 29 58 57 / press@leweb.co or sibylle@leweb.co

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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