Archive for November, 2013

7 insights from Brian Solis on marketing to the new connected consumer

ProjectEve recently summarized a series of talks given by Brian Solis on how to reach connected customers. The result is, “The 7 insights from Brian Solis on marketing to the new connected consumer.

One of the most impressive thought leaders in business and new media is Brian Solis. He’s the Principal Analyst at Altimeter Group. Solis is also an international best-selling author and speaker.

This week, Solis said that technology is changing the way people share experiences but businesses are merely trying to keep up, not get ahead.

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The New Kodak Moment: Why Storytelling Is Harder Than Ever

kodak_bankrupt

Guest post by Greg Narain (@gregarious), co-founder of Chute, a social media platform that helps brands and publishers obtain rights to UGC content.

As a brand who innovated and heralded a technology that made time stand still – the Kodak moment became a colloquialism equivalent to capturing a moment worth savoring forever. For several generations, Kodak was the world’s record keeper. But those times have quickly come and gone.

Teens Are Leaving Facebook And Brian Solis Reveals Where They Are Going

Teens_Are_Leaving_Facebook__This_is_Where_They_Are_Going_-_ABC_News

ABC News investigated where teens are spending their time online if not Facebook. Brian Solis studies what captures their time and attention and shared his top list with Joanna Stern.

This isn’t bad news for Facebook. The company owns Instagram and shelled out $1 billion for it in April 2012. Brian Solis, a principal analyst at Altimeter Group, says be believes Mark Zuckerberg and Facebook’s lead executives knew they would need help with the younger market at the time and that was the impetus behind the purchase.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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  • Information Overload by Brian Solis
  • Brian Solis and Robin Fray Carey
  • Brian Solis and Robin Fray Carey
  • "Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” via @passionsquared

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