Teens Are Leaving Facebook And Brian Solis Reveals Where They Are Going

Teens_Are_Leaving_Facebook__This_is_Where_They_Are_Going_-_ABC_News

ABC News investigated where teens are spending their time online if not Facebook. Brian Solis studies what captures their time and attention and shared his top list with Joanna Stern.

This isn’t bad news for Facebook. The company owns Instagram and shelled out $1 billion for it in April 2012. Brian Solis, a principal analyst at Altimeter Group, says be believes Mark Zuckerberg and Facebook’s lead executives knew they would need help with the younger market at the time and that was the impetus behind the purchase.

“Facebook realized it needed not just a mobile future, but also a future for this younger or teen audience,” Solis told ABC News.

Solis also mentioned AskFM as a popular teen hangout. This social network allows users to pose questions to one another and is similar in design to Reddit threads.

See the full list here

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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