The Daily Record stumbled across a tweet by Brian Solis sharing the new Altimeter Group report he published along with Charlene Li, “The State of Social Business 2013: The Maturing of Social Media into Social Business.” Report Eva Abreu shared her thoughts and findings after reading the report…
Analysis showed that social media is extending deeper into organizations surveyed, while strategies are maturing. Initiatives, previously driven by marketing and public relations departments, are now evolving into a social business movement that looks to scale and integrate social across the organization, according to the report’s executive summary.
As businesses look to expand their social efforts and investments, there is still experimentation in models and approaches; there is no one specific way to become a social business, according to the summary. Social businesses are still evolving through a series of stages to ultimately align their social media strategies with corporate business goals.
The full report is available for free on Slideshare