The Daily Record Dives into the Social Business State in 2013

The Daily Record stumbled across a tweet by Brian Solis sharing the new Altimeter Group report he published along with Charlene Li, “The State of Social Business 2013: The Maturing of Social Media into Social Business.” Report Eva Abreu shared her thoughts and findings after reading the report…

Social business state in 2013

Analysis showed that social media is extending deeper into organizations surveyed, while strategies are maturing. Initiatives, previously driven by marketing and public relations departments, are now evolving into a social business movement that looks to scale and integrate social across the organization, according to the report’s executive summary.

As businesses look to expand their social efforts and investments, there is still experimentation in models and approaches; there is no one specific way to become a social business, according to the summary. Social businesses are still evolving through a series of stages to ultimately align their social media strategies with corporate business goals.

The full report is available for free on Slideshare



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo