The Daily Record Dives into the Social Business State in 2013

The Daily Record stumbled across a tweet by Brian Solis sharing the new Altimeter Group report he published along with Charlene Li, “The State of Social Business 2013: The Maturing of Social Media into Social Business.” Report Eva Abreu shared her thoughts and findings after reading the report…

Social business state in 2013

Analysis showed that social media is extending deeper into organizations surveyed, while strategies are maturing. Initiatives, previously driven by marketing and public relations departments, are now evolving into a social business movement that looks to scale and integrate social across the organization, according to the report’s executive summary.

As businesses look to expand their social efforts and investments, there is still experimentation in models and approaches; there is no one specific way to become a social business, according to the summary. Social businesses are still evolving through a series of stages to ultimately align their social media strategies with corporate business goals.

The full report is available for free on Slideshare

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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