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UK’s Marketing Magazine Asks Brian Solis if Amazon and Facebook’s new F-commerce link-up will change the way we shop

F-commerce was hailed as the future of online shopping, and there was a lot of anticipation that Facebook would turn into the destination to stop and shop. But the results were underwhelming, Facebook’s efforts to get ‘e-tailers’ to build shop-fronts on its pages fell flat.

According to Brian Solis “F-commerce gets an ‘F’ because brands used Facebook as yet another digital catalogue for selling products and not as a platform for activating new experiences based on the nature and the psychology of the relationships that define the network”.

Amazon has turned F-commerce on its head, by bringing the power of F-commerce to Amazon. After receiving the below email from Amazon today, it is clear that the world’s biggest online marketplace is integrating Facebook to create a social discovery feature into its shopping experience.

Read the entire story here.

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