Archive for December, 2013
Jive Software assembled social business insights from the following thought leaders’ recent publications: Jacob Morgan, Jeremiah Owyang, Charlene Li, Tony Zingale, Brian Solis, Elizabeth Brigham, Rajat Paharia, Vala Afshar and Rachel Happe.
Guest post by Lisa Arthur, CMO of Teradata Applications and author of the new book Big Data Marketing (Wiley). Follow her on Twitter @LisaArthur.
Special guest post by Peter Guber, noted business leader and author of best-seller, Tell to Win
While everyone’s talking about social media, professional motivation, or the need for change in business, people who are actually looking for answers to bring about change are left to draw upon the classic treatises of Peter Drucker, Dale Carnegie, Geoffrey Moore, Tom Peters, et al. Yet, what those pundits don’t provide is the “how to” shape your role and opportunity in this evolving landscape of consumerism. There’s an old saw, “technology changes, people don’t.” The tsunami of social, mobile, real-time, technology is disrupting everything; this means that for success one must make the change of how one influences. What changes is how people influence, are influenced, along with how, when and where they make decisions.
Scott Goodson assembled a list of must-follow marketing minds on Twitter. The comprehensive list was published on Forbes. The entire list is included below…
• Elena Bululete @aderwise
• Todd Wasserman @ToddWasserman
• Kent Huffman @KentHuffman
• Richard Branson @richardbranson
• Fast Company @FastCompany
• Inc. Magazine @Inc
• Leeann Leahy @Leeannorama
• Adam Morgan @eatbigfish
• Priya Parker @priyaparker
• Maria Popova @brainpicker
• Guy Kawasaki @GuyKawasaki
This year, Brian Solis keynoted HubSpot’s #inbound13 in Boston. He had the tough act of following Ariana Huffington, but he rocked the stage his way. Now HubSpot has released a video of his presentation in its entirety.
Brian Solis will be the guest speaker at the Brand Innovators annual International CES VIP Dinner January 6 in Las Vegas. Solis is Principal Analyst at Altimeter Group, a San Mateo, CA-based firm that provides research and advice to companies challenged by technology disruptions. In addition to doing custom work, Altimeter’s website is a rich repository of studies and analysis shared freely with members of the marketing community.
More details here.
Altimeter Research available on SlideShare.
VisionCritical collected 21 insights from respected business leaders to inspire your 2014 marketing strategy. The quotes were artistically arranged and assembled as a free Slideshare download.
The list includes thoughts by Marc Benioff, Jeff Bezos, Meg Whitman, Steve Jobs, Howard Schultz, Larry Page, Marissa Mayer, Sheryl Sandberg, Mark Zuckerberg, among 12 other noted business leaders. Brian Solis author of What’s the Future of Business and Principal Analyst at Altimeter Group is also featured. His quote is sourced from an inspiration from a very personal piece he wrote in 2013 challenging marketers to rethink their approach to change the course of marketing.
Broadview Networks published its list of best blogs for entrepreneurs this year.
Brian Solis’s blog at briansolis.com explores the impact of disruptive technology on business and society to help strategists learn and grow. As a digital analyst, anthropologist and futurist, Solis takes both an analytical and philosophical approach to make difficult subjects approachable and even inspirational.
Steve Olenski just published a list of 2014 marketing predictions over at Forbes. It’s not your usual list though…he did so with a twist.
The question Steve posed to his list of experts was this, “If you had to pick one song title, song lyric, movie title or movie quote that best describes where you see marketing going in 2014, what would it be and why?”
Here’s Brian’s response…
McKinsey just released its top 5 interviews of 2013.
The list includes industry thought leaders discussing the evolution of marketing and consumer behavior.
Jonathan Gordon, a McKinsey partner, talks about the future of marketing with Brian Solis, principal analyst at Altimeter Group.
Rob Tarkoff, president and CEO of Lithium Technologies, describes marketing’s changing view of its customers from “passive purchaser” to “consulting consumer.”
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.