Forbes: 2014 Marketing Predictions With A Twist

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Steve Olenski just published a list of 2014 marketing predictions over at Forbes. It’s not your usual list though…he did so with a twist.

The question Steve posed to his list of experts was this, “If you had to pick one song title, song lyric, movie title or movie quote that best describes where you see marketing going in 2014, what would it be and why?”

Here’s Brian’s response…

“This dizzy life of mine keeps hanging me up all the time.” Hanging Tree by Counting Crows

The lyric is esoteric but for some reason it was the first line I thought of when I heard this question. I’ve thought quite a bit lately about how social media is affecting not only our digital lifestyle but also our analog, everyday way of life. I think that it’s easy to get caught up in this dizzy life that is digital. We embrace every trendy network and struggle to find time to share a slice of our life across everything. I think that in 2014, we’re going to fall deeper into the sea of accidental narcissism, where we share and over share blurring the line between reality and the digital reality we share.

At some point, whether it’s 2014 or 2015, we’ll each undergo a self-evaluation of what it is we put into social media and what it is that we hope to take away from it. My prediction, and my hope, over the next year is that we reassess and reprioritize a value system that delivers greater value to those who follow us and those whom we follow.

Please read this post for more on Solis’ thoughts on the subject…particularly The 5 Vs: This So-Called Digital Life

Click here for the full list of predictions with a twist over at Forbes.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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