Studying the impact of innovation on business and society

Pros don’t think Twitter is worth the hype, Brian Solis thinks they’re wrong

The New York Post’s Sara Ashley O’brien noticed that top financial analysts were shifting Twitter from a buy to sell rating. As she cleverly noted, “Some analysts have been quick to give Twitter the bird — but does the company deserve it?”

But, digital technology analyst Brian Solis of the research company Altimeter Group sees a brighter future, provided Twitter can face its unique challenges as successfully as Facebook.

Like Facebook had to do, Twitter must generate revenue with new types of products, such as promoted tweets. They then must “train investors to see the value of these products,” says Solis.

Read the full article here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Join the Newsletter

Sign up for the newsletter.

Stay Connected