Pros don’t think Twitter is worth the hype, Brian Solis thinks they’re wrong

The New York Post’s Sara Ashley O’brien noticed that top financial analysts were shifting Twitter from a buy to sell rating. As she cleverly noted, “Some analysts have been quick to give Twitter the bird — but does the company deserve it?”

But, digital technology analyst Brian Solis of the research company Altimeter Group sees a brighter future, provided Twitter can face its unique challenges as successfully as Facebook.

Like Facebook had to do, Twitter must generate revenue with new types of products, such as promoted tweets. They then must “train investors to see the value of these products,” says Solis.

Read the full article here.



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo