Archive for January, 2014
Smart Focus recently hosted a discussion about the future of marketing in London. As the presentation was concluding, Solis received a question from the audience asking for his impression of Princeton’s prediction of the death of Facebook.
Here’s what Solis had to say…
“Facebook has a simple but important purpose – to change and improve how the world connects and communicates. Facebook has 1.2 billion users, email has 3.3 billion. We keep talking about networks that we say are going to die, yet they keep getting bigger and bigger. It’s not going anywhere.”
ITProPortal’s Alysia Judge attended Brian Solis’ keynote at the annual Learning Technologies conference in Olympia, London in January 2014. Her summary of his presentation captured why the future of education begins with each one of us.
“Nothing says future learning technology like a powerpoint deck,” quips Brian Solis as he takes to the stage at London’s Learning Technologies 2014 conference to deliver the introductory keynote address.
Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers demand engagement, in real time, and that takes human beings, training, and support.
SmartFocus is delighted to announce that acclaimed author, blogger and analyst Brian Solis will be visiting the SmartFocus London office on Tuesday, 28th January, to present an exclusive webinar for SmartFocus clients.
Brian, whose latest book ‘What’s the Future] of Business?’ explains the importance of creating meaningful consumer experiences, will discuss the future of marketing, the role of technology in the decision‐making process and how to create multi‐channel experiences that really mean something to your audience. He will also take part in a filmed Q&A session which will be published at a later date on the SmartFocus TV YouTube channel.
Connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it.
I recently published an ebook with IBM, The Connected Consumer and the New Decision-Making Cycle, that explores the new decision making cycle of connected customers. You can download it for free here. Thanks IBM!
Direct Marketing News covered Brian Solis’ empowering keynote at the Direct Marketing Association’s Email Evolution Conference in Miami, “We Need More Cowbell, Not More Email.”
You know that classic Saturday Night Live “Cowbell” sketch? The one where Christopher Walken plays a music producer and tells big-bellied Will Ferrell that his band’s song needs more cowbell. As the skit goes on, and as Jimmy Fallon continues to lose his composure, Ferrell beefs up the bell. And the more he bangs on the bell, the more Walken loves the song.
The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced that Brian Solis, principal analyst, Altimeter Group and best-selling author of “What’s the Future of Business,” will be the opening keynoter at the Email Evolution Conference, which will be held January 22-24, in Miami, Florida.
Music is the one thing that accompanies me on my journeys, experiences, as well as my adventures in writing. While earbuds deliver sound, they do not deliver the essence of the song, the waves of sound, nor the soul of the artist. At the same time, I have a hard time justifying the need to buy overly expensive headphones just to enjoy music the way it was written or meant to be heard.
FOX Business’ After the Bell featured special guest Brian Solis to discuss the state and fate of Apple. The segment was inspired by Solis’ thought on Apple’s pattern of incrementalism versus innovation on MarketWatch. The segment, “Has Apple lost its innovation mojo” aired on Friday, January 17, 2014 and covered the recent China deal, Apple’s roadmap, Tim Cook, innovation, and the company’s future.
Watch the segment here.
Marketing & Communications
Authors Executive Series Advanced Learning
What’s the Future of Business?
In an era of social and mobile media, the future of events requires more than incredible programming. You must now cater to an audience that has an audience of its own, and connect with that audience to amplify every experience you create. Leading digital analyst, anthropologist and futurist Brian Solis will explore how to connect audiences, build communities and create shareable experiences with a focus on:
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.