Archive for January, 2014
Sydney Business Chicks is excited to welcome Brian Solis!
Mon 17th February 2014
This is what business used to look like: a customer would come to you, they’d buy from you and you’d hope one day they’d return. You’d sell, sell, sell, giving not much extra beside the occasional fridge magnet or calendar. The future of business won’t be like that. The future of business is all about creating shared experiences according to Brian Solis, one of the most prominent thought leaders in new media.
As editorial director and conference producer of The Pivot Conference, I have the privilege to meet with the people who are bringing about real change inside organizations. During the 2013 conference, I had the chance to interview Dr. Rebecca Harris (@RebeccaHarrisDr), who leads the Social Media Center of Expertise at General Motors in Detroit. Her role is all about transformation and integration as she works across brands and around the world on social strategy, social tools, social processes, points-of-view on multiple social topics, and overall integration between brands, divisions and countries.
Happy New Year!
2014 is upon us and it’s once again time to share our (Altimeter Group) predictions for the year ahead. Except this time, predictions are moved aside in favor of important trends that are on the horizon. Let’s use this time together wisely in the hopes of prioritizing our investments in relevant strategies and the time and resources necessary to bring them to life this year and next.
Jan 15, 2014 | 9:00 AM PST
9:00 – 9:30 AM-Coffee & meet-and-greet
9:30 – 10:30 AM-session/ panel/webcast
10:30 – 11:30 AM-Book Signing & Networking
Attendees will receive a copy of Brian’s new book, What’s the Future of Business, Changing the way businesses create experiences
Please contact us with any questions: firstname.lastname@example.org
225 Bush Street, 15th Floor San Francisco, CA 94104
Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert. Gahan was Forbes 30 under 30 for Marketing & Advertising and has helped Fortune 500 brands with their YouTube and social media marketing.
Originally published on Amazon as an “Expert Review” by Peter Guber
While everyone’s talking about social media, professional motivation, or the need for change in business, people who are actually looking for answers to bring about change are left to draw upon the classic treatises of Peter Drucker, Dale Carnegie, Geoffrey Moore, Tom Peters, et al. Yet, what those pundits don’t provide is the “how to” shape your role and opportunity in this evolving landscape of consumerism. There’s an old saw, “technology changes, people don’t.” The tsunami of social, mobile, real-time, technology is disrupting everything; this means that for success one must make the change of how one influences. What changes is how people influence, are influenced, along with how, when and where they make decisions.
From The Sydney Morning Herald, January 3, 2014
There’s nothing like a few quiet days, a lounge chair and a couple of good books to expand our horizons.
In the first of two articles, we’ve asked executives from a range of technology businesses for their summer reading recommendations to give you a handy guide to the must-read books of the season – from social media to security, privacy and more.
Each year, 800CEOREAD compiles a bestseller list each month to recognize the books they’re shipping out to businesspeople, business schools, and entrepreneurs to help spread ideas, solve problems, promote change, and inspire leadership. They’ve now compiled and collated the numbers for the entire year, giving weight to both total sales numbers and how long each book stayed on the list (and at what number) and are now happy to announce 800-CEO-READ’s bestsellers of 2013.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.