Archive for February, 2014
Guest post by Bryan Kramer, author of the new ebook, “There is no B2B or B2C: Human to Human” and CEO of PureMatter
Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer). Being here in Silicon Valley, surrounded by titans of technology like Google, Facebook, Cisco, Twitter, LinkedIn and eBay to name a few, I’ve observed a downhill slope of complexity in marketing communication. This, plus the rise of social, digital and mobile channels, have created an atmosphere of anonymity, and the entire marketing ecosystem felt like a very cold, distant and impersonal place.
Whisper co-founder Michael Heyward and editor in chief Neetzan Zimmerman at the company basketball court.(Photo11: Jefferson Graham)
USAToday’s Jefferson Graham asked Brian Solis for his thoughts on Whisper’s evolution from anonymous social network to…?
“Whisper has morphed from an anonymous network into a hybrid gossip, confessional, and allegation media network,” says Brian Solis, an analyst with the Altimeter Group.
Read the full article over at USAToday.
Humorist Andy Herald of Pasadena created the “banana sdded for scale” meme that has been hugely popular on the photo-sharing service Imgur. (Luis Sinco, Los Angeles Times / February 12, 2014)
Imgur pictures itself as YouTube for viral images
Online image-sharing service Imgur figured out early on how to cash in on its fast-growing popularity. The company says it is profitable and has 130 million people visiting the site each month.
My good friend Andy Beal just released his latest book, Repped, 30 Days to a Better Online Reputation. Late last year, he asked me to write the foreword for the book and when I heard what it was about, I was all in.
by Mark Cameron, BRW
I spoke to Brian last week to get his views on how and why social media is having such a dramatic impact on the way that businesses are evolving.
Our discussion centred around how businesses are dealing with managing the changes in communication that social media has brought, and the economics of relationships at scale – a fundamental issue in today’s environment. This is not a technology issue. To quote Brian, it revolves instead around the fact that society is beginning to “rethink the nature of the transaction”. All transactions involve the trading of data and unless every party walks away from this trading with a sense of value the whole engine will stop working.
via @ticbeat, Marcos Merino
Brian Solis (analista digital de Altimeter Group, conferenciante y autor de best-sellers) redactó recientemente un informe para IBM titulado “The Connected Consumer and the New Decision-Making Cycle” (El Consumidor Conectado y el Nuevo Ciclo de Toma de Decisiones). Según la compañía, el objetivo del informe era enseñar a ir más allá de segmentos y datos demográficos para comprender la dinámica de la participación en las redes y poder así transformar la relación de las compañías con sus clientes.
Join Lithium CEO Rob Tarkoff (@rtarkoff) and Brian Solis (@briansolis), prominent author and digital analyst, for a conversation around the effects of technology on businesses and culture.
In addition to exploring themes in Brian’s latest book, “What’s the Future of Business”, this discussion will provide insights for anyone looking to understand the landscape of connected consumerism and how business and customer relationships unfold and flourish.
Watch the video over at Lithium.
Brian Solis answers 2 questions from attendees ahead of the Social Business Summit in Melbourne.
1) How can small businesses, with upwards of 150 employees, think about social strategically without straining resources or losing focus while still delivering ROI?
2) How do we get executives involved in social media the right way…if at all?
See you on February 18th, 2014!
Register here: http://www.socialbizevents.com.au
Use discount code: BrianSolis@SB14
Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc.
Now that the Beastie Boys have gone on the offensive for the unlicensed and unauthorized use of their song “Girls”, written by Adam Horovitz and Rick Rubin, as used in the Goldieblox viral video campaign to feature their girls toy line . . . let’s try to unpack what actually happened and why songwriters and music publishers firmly believe that this was not a fair use. There have been rumors that the case was settled, however, I have checked, and the case is moving forward. More importantly, what is not moving forward well is the relationship between the tech/digital world and the music business.
Guest post by Greg Narain (@gregarious) co-founder of Chute, a company that helps brands discover or collect relevant photos from social networks and incorporate the visuals into their websites and apps
Brands finds themselves at a challenging crossroads in their evolution. For decades, companies have utilized a command and control model as it pertains to their brands. Billions of dollars have been spent to carefully craft specific messages and deliver them via campaigns. However, as consumers continue to create and promote their own stories, brands now must decide how to integrate that content into their own stories.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.