Studying the impact of innovation on business and society

Month: March, 2014

5 Predictions about Influence Marketing

5 Predictions about Influence Marketing

Brian Solis is among the first analysts to study and define digital influence. Over the years, he’s made his work freely available. Recently, European-based marketing software company Augure asked Brian to comment on the future of Influence Marketing. The article was just published and it also featured the thoughts of well-known marketing experts including… – Kevin Dugan, Director of Content, Empower MediaMarketing – Arik Hanson, principal, ACH Communications – Roxane Papagiannopoulos, President at RMP Media Analysis – Frank Strong, Communications Director at LexisNexis…

How a Conversation About a New Movie Made Me Rethink How I Chase My Aspirations

On this episode of Revolution, I invited, or rather subjected myself to the antics of my good friend Hooman while on camera. In San Francisco, he’s best known as one of the main personalities on the drive-time morning show at Alice 97.3. In Silicon Valley, he’s an active participant in learning and shaping how technology affects consumer entertainment. Now he’s in the movie business…or at least trying to break in. But how and why does he think he can make…

[VIDEO] Learning Technologies: Brian Solis on the effect of emerging technologies on business and culture

[VIDEO] Learning Technologies: Brian Solis on the effect of emerging technologies on business and culture

Brian Solis recently keynoted the Learning Technologies conference in London to share his views on the future of learning. His presentation was not only one of the highlights of the conference, his message about making learning more human in a digital world made attendees rethink their approach to education. Learning Technologies has made his presentation available online. You can watch it here.

Customer-centricity Starts with People and Relationships

Customer-centricity Starts with People and Relationships

“People buy from other people – not from companies – so solving for humans is every smart company’s primary goal.” – Dharmesh Shah, Hubspot “If you take care of your existing customers, they will take care of your new customers.” – Jason Fried, Basecamp “Advocacy is one of the most influential, yet underestimated forms of engagement available to brands today.” – Brian Solis, digital analyst, anthropologist, author Visualized by @briangladstein #wtf

2014: The future of content marketing

Technorati recently caught up with Brian Solis in San Francisco to discuss the future of content marketing. “Brian says that in the marketing world, people are continuing to measure value by impressions, whereas he believes it’s time to start measuring expressions. Successful marketing in 2014 doesn’t mean getting eyeballs on your brand, it means getting people to meaningful engage and interact with it.” Please take a moment to watch the interview or visit Technorati to read the entire article.

The Future of Learning is Stuck in the Past: Why education is less about technology and more about behavior

Here’s a story I haven’t shared much, but I’m doing so now because of an opportunity I recently had to present at the Learning Technology conference in London. Over the last two years, I’ve personally studied learning technology and also learning behaviors to relearn how to engage Generation C through analog and digital media. While writing WTF, I studied the learning patterns and preferences among Generation C and how they differed from less connected students. What I learned reshaped how…

The End of Business as Usual Tops BookVibe’s Weekly Trending Book List

The End of Business as Usual Tops BookVibe’s Weekly Trending Book List

The End of Business as Usual by Brian Solis topped BookVibe’s Weekly Trending Books. The list measures the fastest rising books on Twitter by genre. The End of Business As Usual examines each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive. This book…

What’s the Future in the Top 20 of “What Corporate America is Reading”

What’s the Future in the Top 20 of “What Corporate America is Reading”

800-CEO-READ, a leading direct supplier of book-based resources compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. On the list for one year straight, Brian Solis’ What’s the Future of Business: Changing the Way Businesses Create Experiences, continues to stand the test of time…in a real-time world. Here are the best sellers for February 2014…. What Corporate America is Reading: Top 20 1. “Scaling Up Excellence: Getting to More Without Settling for Less”…

What’s the Future of Business? An Interview with Brian Solis

Murray Newlands (@murraynewlands), Deputy Editor of Search Engine Journal (SEJ), caught up with Brian Solis in San Francisco to talk about what the future holds for businesses and why it is so difficult for executives to do something about it. Despite all of the wonders of technology and the loads of cash that brands are sinking into it, there seems to be a disconnect between the advertisers’ practices and consumers’ online purchase behavior. This is a growing problem in today’s…

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