Brian Solis is among the first analysts to study and define digital influence. Over the years, he’s made his work freely available. Recently, European-based marketing software company Augure asked Brian to comment on the future of Influence Marketing. The article was just published and it also featured the thoughts of well-known marketing experts including…
While at SXSW hosting the Techset Blogger Lounge, AT&T interviewed Brian Solis to discuss how businesses of all sizes need to rethink the brand promise for a new generation of customers while making sure to do the things that align it with the brand experience.
On this episode of Revolution, I invited, or rather subjected myself to the antics of my good friend Hooman while on camera. In San Francisco, he’s best known as one of the main personalities on the drive-time morning show at Alice 97.3. In Silicon Valley, he’s an active participant in learning and shaping how technology affects consumer entertainment.
Now he’s in the movie business…or at least trying to break in. But how and why does he think he can make it in such a tough business. He had an interesting idea…
“Brian says that in the marketing world, people are continuing to measure value by impressions, whereas he believes it’s time to start measuring expressions. Successful marketing in 2014 doesn’t mean getting eyeballs on your brand, it means getting people to meaningful engage and interact with it.”
Please take a moment to watch the interview or visit Technorati to read the entire article.
Here’s a story I haven’t shared much, but I’m doing so now because of an opportunity I recently had to present at the Learning Technology conference in London. Over the last two years, I’ve personally studied learning technology and also learning behaviors to relearn how to engage Generation C through analog and digital media.
The End of Business As Usual examines each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
800-CEO-READ, a leading direct supplier of book-based resources compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. On the list for one year straight, Brian Solis’ What’s the Future of Business: Changing the Way Businesses Create Experiences, continues to stand the test of time…in a real-time world.
Here are the best sellers for February 2014….
What Corporate America is Reading: Top 20
1. “Scaling Up Excellence: Getting to More Without Settling for Less” by Robert I. Sutton and Huggy Rao; Crown, 368 pages ($26)
Murray Newlands (@murraynewlands), Deputy Editor of Search Engine Journal (SEJ), caught up with Brian Solis in San Francisco to talk about what the future holds for businesses and why it is so difficult for executives to do something about it.
Despite all of the wonders of technology and the loads of cash that brands are sinking into it, there seems to be a disconnect between the advertisers’ practices and consumers’ online purchase behavior. This is a growing problem in today’s business world and one that Brian Solis’ new book “What’s the Future of Business” sets out to solve.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.