Studying the impact of innovation on business and society

This is the End of Business as Usual

The_End_of_Business_as_Usual _ Bryan_Elliott

Bryan Elliott wrote a provocative post on the future of business at Huffington Post that features points from Brian’s book, The End of Business as Usual to make the case.

Excerpt…

We can probably all agree that things are changing fast but there are certain signs that signal, as author Brian Solis has written, that 2014 is The End of Business as Usual.

What are these signs? They are all around us from the collapse of big box retailers like Blockbuster Video to the growth of wearable technology from brands like Nike, Fitbit and Google.

Opportunities for Brands:
Solis has written a lot about how communication is evolving. For the first time in history, social networks like Twitter, Facebook, Youtube, Pinterest, Tumblr, Instagram and more have turned civilians into publishers and given them a voice and the ability to grow an audience. Solis points out that these groups share one-to-one-to-many. That is, (people who have people) audiences with audiences or influencers have the ability to spread the word exponentially further now as audiences via these platforms amplify the content.

For the full interview with author Brian Solis check out the video below…

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