- March 4, 2014
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What are these signs? They are all around us from the collapse of big box retailers like Blockbuster Video to the growth of wearable technology from brands like Nike, Fitbit and Google.
Opportunities for Brands:
Solis has written a lot about how communication is evolving. For the first time in history, social networks like Twitter, Facebook, Youtube, Pinterest, Tumblr, Instagram and more have turned civilians into publishers and given them a voice and the ability to grow an audience. Solis points out that these groups share one-to-one-to-many. That is, (people who have people) audiences with audiences or influencers have the ability to spread the word exponentially further now as audiences via these platforms amplify the content.
For the full interview with author Brian Solis check out the video below…