Archive for April, 2014
IntelligentHQ, a Business Intelligence Digital network for Finance, Markets and Business, recently assembled six quotes by Brian Solis from his three most recent books, Engage!, The End of Business as Usual, and What’s the Future of Business.
The editorial team also visualized each of the quotes of which we’d like to share with you here…
Click here to visit the original post on IntelligentHQ.
As Joe Pine and Jim Gilmore wrote in the Experience Economy: Work Is Theater & Every Business a Stage, the future of business is less about products and more about creating experiences. That’s right. You’re no longer in the product business. Products are a by-product of experiences you set out to create. Products are also social objects that spark desirable relationships between you and customers and also among customers.
The future of business is experiences.
In April 2014, Brian Solis presented on the future of disruption in front of an audience of 2,000+ at the annual Next Web Europe conference in Amsterdam. His conversation focused not just on technology but also disruptive technology’s impact on society and markets. The video is available below as well as pictures and press coverage from the event.
Marketing Magazine published a sound summary on the latest research report published by Altimeter Group’s Brian Solis, “Digital Transformation, Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences.”
Here are some key excerpts (read the full article here):
Altimeter Group, the research and advisory firm of which well-known digital analyst, keynote speaker, and bestselling author Brian Solis is principal, has released a new report on digital transformation.
While in Paris for the European launch of What’s the Future of Business, @tweetbosses caught up with Brian Solis (@briansolis) to discuss his personal and professional use of Twitter. Brian also shares his advice for executive use of Twitter and what they should and shouldn’t do.
p.s. His other account is @MrSolis
A summary of the keynote given by Brian Solis at TheNextWeb Europe via MarketingFacts.nl, @michielleendert
Brian Solis is een gepassioneerd spreker en pleitbezorger voor disruptie en ondernemerschap. Een deel van de grote zaal van de The Next Web Conference 2014 krijgt -voor mijn gevoel- zin om zijn baan op te zeggen. Een ander deel wordt in zijn ondernemerschap bevestigd. En dan heb je natuurlijk ook nog de mensen die vooral met smartphone of tablet of tablet. The Next Web is namelijk Livestreamed, hyperconnected, strak geproduceerd en bevolkt door meer schermpjes dan in de gemiddelde Mediamarkt te koop zijn. Het Digital Native gedrag is niet irritant, eerder een extra dimensie: de sprekers zijn erop ingesteld.
CIO’s J.D. Sartain published an important piece on how the sharing economy is impacting traditional businesses. The article features friends and former colleagues Brian Solis and Jeremiah Owyang.
To tee things up in the article, Owyang identifies five keys areas of the collaborative economy:
1. Goods. Women in particular share clothes and jewelry in order to access an unlimited closet without buying so many “things.” Startups such as 99 Dresses, Poshmark and Threadflip serve as buy/sell/trade sites that provide name-brand products that customers can continually recycle.
Guest post by social impact journalist and filmmaker Melissa Jun Rowley (@MelissaRowley), creator of the upcoming series “Magic Makers.”
Earlier this week, I was talking with a friend of mine who sold a fashion tech company in the early 2000s — before social media spawned copycat startups left and right, before TechCrunch made rockstars out of hot, young founders, and before corporations were seeking new ways to engage customers as forever faithful, digital brand ambassadors.
Daniel Rivero (@TooMuchMe) interviewed Brian Solis to get his thoughts on politicians who are placing roadblocks in front of Uber and other ridesharing services over at Fusion.net.
Solis told Fusion that the taxi industry, and others being affected by like-minded services (think hotels and Airbnb) will simply have to adapt. “You can stand there and force politics onto anything that threatens you, but all you’re going to do is stall the inevitable, and cost everyone a everyone a lot of time, money and grief,” Solis said. “If the laws are protecting things that consumers don’t want, then conservatives can step in and say ‘that is wrong.’ But, regulating that [sector] is killing progress.”
I’m pretty passionate about changing how we teach in order to create a bridge between analog and digital generations. I recently contributed a short chapter to The Little Book of Inspiration and I wanted to share it with you here.
In an age where knowledge is more accessible than ever, how do we create engaged workplace learners that are inspired to go out and discover the answers themselves? Reed, in conjunction with Learning Technologies and the Learning & Skills Group, put that question to 13 leading experts and L&D thinkers. I was invited to contribute to the mix. This short book is our response and it is now available as a free download.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.