Stop thinking like a marketer, and start thinking like the person you’re trying to reach

During SXSW 2014, Brian Solis sat down with Vocus to record a series of videos that address the series of challenges facing marketers today…and tomorrow.

Here’s Part 1

“Stop thinking like a marketer, and start thinking like the person you’re trying to reach.”

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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