Brian Solis Keynotes Direct Marketing Prisen 2014 in Copenhagen

Credit: @TrymJohansen

Brian Solis was selected to open Direct Marketing Prisen in Copenhagen. Hosted annually by Post Danmark (Post Nord), Solis shared his view on the evolving digital lifestyle and the need to change the future of marketing.

“This So-Called Digital Life”

Brian Solis explored the evolution of disruptive technologies and its impact on business and society. He shared how technology is changing how people communicate, connect, and share, which is veering away from how businesses market, sell, and serve.

According to Solis, the influence of technology is creating a digital lifestyle that is consuming people of all generations, not just the digital natives. This means that every day, the new market of consumers grows, representing an always on, hyper connected, and even a bit more narcissistic customer that businesses need to better understand to survive in the future. He refers to this group of connected customers as Generation C, consumers bound by a digital lifestyle and not age.

Prior to the event, Brian recorded this videos to greet attendees…



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo