Silicon Valley embraces The Pivot

Quinn__Silicon_Valley_embraces_The_Pivot_-_San_Jose_Mercury_News

In honor of HBO’s Silicon Valley Show, the Michelle Quinn of the San Jose Mercury News examined some of the more popular buzzwords such as “pivot” and “growth hacker” frequently used among startups and investors.

Brian Solis added some color to the discussion…

“Silicon Valley tends to come up with words that are incredibly nuanced but if you step outside of that bubble and start talking about ‘pivots,’ or ‘digital disruption’ or the new word, ‘growth hacker,’ people think you are talking a foreign language,” said Brian Solis, a principal at the Altimeter Group, who has hosted the “Pivot” conference in New York for the last four years. A “growth hacker,” as Solis explained it, is someone who uses technology and metrics to experiment with aspects of a business in order to accelerate growth.

Read the entire article here.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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