Silicon Valley embraces The Pivot


In honor of HBO’s Silicon Valley Show, the Michelle Quinn of the San Jose Mercury News examined some of the more popular buzzwords such as “pivot” and “growth hacker” frequently used among startups and investors.

Brian Solis added some color to the discussion…

“Silicon Valley tends to come up with words that are incredibly nuanced but if you step outside of that bubble and start talking about ‘pivots,’ or ‘digital disruption’ or the new word, ‘growth hacker,’ people think you are talking a foreign language,” said Brian Solis, a principal at the Altimeter Group, who has hosted the “Pivot” conference in New York for the last four years. A “growth hacker,” as Solis explained it, is someone who uses technology and metrics to experiment with aspects of a business in order to accelerate growth.

Read the entire article here.



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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