In honor of HBO’s Silicon Valley Show, the Michelle Quinn of the San Jose Mercury News examined some of the more popular buzzwords such as “pivot” and “growth hacker” frequently used among startups and investors.
Brian Solis added some color to the discussion…
“Silicon Valley tends to come up with words that are incredibly nuanced but if you step outside of that bubble and start talking about ‘pivots,’ or ‘digital disruption’ or the new word, ‘growth hacker,’ people think you are talking a foreign language,” said Brian Solis, a principal at the Altimeter Group, who has hosted the “Pivot” conference in New York for the last four years. A “growth hacker,” as Solis explained it, is someone who uses technology and metrics to experiment with aspects of a business in order to accelerate growth.
Read the entire article here.