Archive for June, 2014
Brian Solis recently keynoted Direct Marketing Prisen in Copenhagen on behalf of postnord, the holding company of two merged postal companies Posten AB and Post Danmark. Print isn’t dead. Digital isn’t the endgame. Brian’s presentation explored the need to and importance of finding the balance between offline and online, print and digital.
Please take a moment to watch his thought-provoking presentation, “This so-called digital life and what does it all mean?”
CMO.com‘s Giselle Abramovich interviewed four industry experts including Brian Solis to explore the megatrends marketers should be paying attention to over the next five years.
Following is an excerpt of the interview between Brian and Giselle…
Brian Solis, principal analyst at Altimeter Group, told CMO.com:
The first megatrend I see is the unionization of the marketing and IT function into a new division aimed at improving the customer and employee experiences. This will expedite the process of aligning tech investments around specific purposes a lot faster and adapting over time.
CMSWire, an online magazine that focuses on customer experience and business information management recently tackled the subject of whether or not digital and social improves customer relationships.
Author Noreen Seebacher writes…
Life has become increasingly complex for modern marketers. In the not so distant past, all anyone expected them to do was identify, acquire and retain customers. Now they’re expected to build long-term relationships with them — and as anyone who has ever had a partner or a spouse can tell you, that takes a lot of work.
Silicon Valley is more than a place, it’s a movement. While many debate where the “next” Silicon Valley will gain prominence, the point that many onlookers miss is that innovation is at the heart of the crusade. Whether it’s in the San Francisco Bay Area, Los Angeles, New York, London, Paris, India, et al., innovation is global and its sole purpose is to disrupt our way of life…for the better of course.
Reuters’ Christina Farr recently attended a digital detox camp. She shared her experience and also reported on the rise of the technology cleanse trend.
The article features thoughts from Brian Solis, who also studies the digital impact on society.
SAN FRANCISCO, June 19 (Reuters) – Tired of the social media treadmill and hoping to unplug for a couple days? Consider this fast-growing summer camp three hours outside of San Francisco, where the first ritual involves handing over your personal electronics to volunteers in white lab coats.
User: Yo, sup?
User: Yo, you for real?
User: Yo, I’m out.
A new app that lets you send “yo” to friends is real and its initial $1 million investment is also real.
Merriam-Webster defines the word “yo” as an interjection used to grab someone’s attention.
Yo certainly has done just that by grabbing everyone’s attention.
People first. That’s where this discussion begins.
My guest on this episode of Revolution is NetSuite CEO Zach Nelson. For running one of the leading companies in the cloud business software game, Nelson is among the more grounded and sincere technology executives I’ve sat down with in quite a while. We didn’t discuss innovation, speeds and feeds or key differentiators of NetSuite versus other companies, instead we looked at people, why and how they run businesses, and how technology enables them to chase their dreams and goals.
Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata
Business disruption sometimes happens very quickly, almost too fast to react. Consider what happened to Blockbuster as movie rentals shifted online. Other times it happens more slowly but is no less impactful. Case in point: how online, mobile and social channels are transforming the way we shop and make purchase decisions.
The Tomorrow Project, LLC, Brian Solis and Momentum, the organizers of Pivot, today announced the agenda for the 2014 Pivot Conference scheduled for October in New York City.
The Pivot Conference takes place October 16-17 at the Nasdaq Marketsite in Times Square and is produced by Brian Solis, principal analyst with Altimeter Group and author of the recently published best-seller What’s the Future of Business.
The Pivot Conference is the annual gathering of the leaders of social/mobile/digital initiatives for major organizations at the forefront of business transformation.
Aaron Hutchins of Kidscreen, a media company that covers the global children’s entertainment industry, covered the HIT Entertainment-Amazon deal and asked Brian Solis for his thoughts. Amazon and HIT Entertainment, a division of Mattel, announced a partnership that will bring the preschool series, as well as an array of consumer products exclusively to Amazon.com, via a Fireman Sam hub on the site.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.