Reuters: Bay Area techies ditch phones, tablets at ‘digital detox’ camp

Reuters’ Christina Farr recently attended a digital detox camp. She shared her experience and also reported on the rise of the technology cleanse trend.

The article features thoughts from Brian Solis, who also studies the digital impact on society.

SAN FRANCISCO, June 19 (Reuters) – Tired of the social media treadmill and hoping to unplug for a couple days? Consider this fast-growing summer camp three hours outside of San Francisco, where the first ritual involves handing over your personal electronics to volunteers in white lab coats.

Camp Grounded, now in its second year, offers hyperconnected attendees a brief respite from the incessant noise of Facebook , Twitter and a plethora of other media relentlessly battling for their attention.

The rules of this “digital detox” camp are clear: No work talk, no alcohol, no first names or discussion of ages, and most importantly, no phones, computers, tablets or watches.

Brian Solis, a principal analyst for Altimeter Group specializing in digital trends, expects that experiences like Camp Grounded will become more commonplace.

“If these technologies don’t have your attention, they can’t scale,” he said, describing the camp as a potential antidote.

Solis said it’s unlikely that tech companies will tinker with products to make them any less habit-forming. But he predicts that consumers will increasingly crave experiences that help them “reset” for a more balanced lifestyle.

Read the full article at Reuters.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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