Studying the impact of innovation on business and society

Month: August, 2014

Brian Solis: Social Business is a Philosophy

John Twohig recently wrote about the importance of businesses becoming social. He wondered, “How should the word ‘Social’ be featured in an overall business strategy? Social Business as defined by Brian Solis is a philosophy for the entire business. “Social Business is a philosophy, a way of business where social technologies supported by new approaches facilitate a more open, engaged, collaborative foundation for how we work.” So said Brian Solis in a recent post. Use the word “social” in front…

The Maker Movement and Its Impact on Supply Chain Transformation

The Maker Movement and Its Impact on Supply Chain Transformation

I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive…

ADWEEK: Why Amazon’s Deal With Twitch Makes Sense

ADWEEK’s Michelle Castillo covered the acquisition of Twitch by Amazon. While it may have come out of left field, she wrote, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match. Michelle and Brian discussed the acquisition. Following is an portion of their conversation. Altimeter analyst Brian Solis pointed out that the move solidifies Amazon’s play to target the coveted youth that find themselves at home watching videos on YouTube and clips on…

Entrepreneur: 50 Favorite Online-Marketing Influencers of 2014

Entrepreneur: 50 Favorite Online-Marketing Influencers of 2014

Entrepreneur Magazine named Brian Solis as one of the “50 Favorite Online Marketing Influencers of 2014.” Excerpt (full post here): It’s getting more and more difficult to know which sources to trust online. This helps explain why lists such as this one are consistently some of the most read and shared: people want (no, need) to know that the content they’re reading is reliable and trustworthy. When it comes to determining the “top 50” of anything, there are any number of…

The Nation: The art and science of influencing your customers’ experience

The Nation recently discussed the importance of customer experience. More than merely reacting to it, the article discusses how to proactively influence it. The inspiration for this topic stems from Brian Solis’ most recent book, What’s the Future (WTF) of Business: Changing the way businesses create experiences. Following is an excerpt. Please read the original article here. Information from your customer journey is a great source of valuable insight about your customers. Define where you can make an impact This…

Here’s what startups are getting wrong according to Brian Solis

By Alix Drabek of BCBusiness A Q&A with the Silicon Valley thought leader “Everybody’s talking about disruption and innovation, but no one’s really disrupting or innovating. Everyone seems to be copying a lot,” says Solis, who opened GROW Conference 2014 with a rising call for real innovation. If you want your startup idea to succeed, put your customer’s expectations before your entrepreneurial ambitions, he argues—or your pitch could fall on deaf ears. BCBusiness spoke to Solis about disruption, customer engagement…

Born Digital: Meet Generation C, a new generation of connected customers

Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee…

USATODAY: Hate doing laundry? There’s an app to help you

Washio CEO and co-founder Jordan Metzner checks out mapping information with Washio staffers at the company’s Santa Monica, Calif., headquarters.(Photo: Sean Fujiwara) Jefferson Graham, USA TODAY covered the latest service to help you clean up your life…and yes, it’s an app. Washio, the Uber of Laundry, is the latest on demand service to help people get laundry picked up, cleaned and delivered as they wish. Jefferson talked to Brian about his thoughts on the fledgling company…  I don’t know my…

Insights on Social Customer Service [1 MIN VIDEO]

Insights on Social Customer Service [1 MIN VIDEO]

Brian Solis spent some time with the Hootsuite team on a rainy afternoon in San Francisco. The discussion focused on identifying challenges and opportunities facing businesses in a digital economy. The dialogue turned into a series with the first part focusing on the new age of customer service. Here Brian talks about those who share negative experiences and why and also how to counter them by investing in positive conditioning. See the original post by Hootsuite here. Watch the first…

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