Studying the impact of innovation on business and society

Month: March, 2015

Pardon My Bluntness, The Future of Marketing is Screwed…But It Doesn’t Have To Be

Pardon My Bluntness, The Future of Marketing is Screwed…But It Doesn’t Have To Be

The Adobe Summit in London is a pretty special event to me. A big part of it of course has to do with its location. I adore London and all of my friends, and those I’ve yet to meet, make the trip special each time. The other reason is that Adobe’s platform reaches EMEA and thus helps marketers who are pushing for change on a global scale. To prepare for the event, the team at CMO.com asked me to share…

Ellen Pao Loses Against Kleiner Perkins and Twitter Partners with Foursquare – ContextMatters #7

Ellen Pao Loses Against Kleiner Perkins and Twitter Partners with Foursquare – ContextMatters #7

Ellen Pao Loses Suit; Wins Awareness for Gender Discrimination The news is everywhere; Ellen Pao lost her discrimination lawsuit against Kleiner Perkins Caufield & Byers. At the same time, she’s being credited for disrupting how Silicon Valley does business. USAToday’s Ellen Weise joined the conversation to share her experience in the courtroom and her thoughts on the case. Twitter Partners with Foursquare Did you know that Foursquare is still alive and kicking? Did you also know that Foursquare is also…

CMO.com Interviews Brian Solis on The Future of Marketing

Via CMO.com Brian Solis quite literally wrote the book on the future of business. As Principal Analyst at Altimeter Group, he’s a digital analyst, business strategist and futurist, specialising in change management and in creating new media strategies and frameworks to build bridges between companies and their customers, their employees and their stakeholders. He’s the author four books, the latest being “What’s the future of business?”. He’ll be speaking as part of the Innovations And Thought Leaders track at Adobe’s…

Digital Transformation Starts with Reimagining the Customer Experience

Digital Transformation Starts with Reimagining the Customer Experience

All customers are not created equal. This is also true for relationships. No business has the same relationship with their customers as you intend to have with yours. The thing is though, you must first define what a relationship with your customer looks and feels like and in turn, how they would describe it to their friends and colleagues. This is where the future of customer experience begins. At a time when technology is affecting how people go through life,…

TheStreet: March Madness Means Twitter Madness — but Will It Attract New Users?

TheStreet’s Jennifer Van Grove sees Twitter lighting up during NCAA’s March Madness, but she sets out to learn whether or not it means more users for the popular but slow growing social media network. Brian Solis shared his thoughts on the subject. Excerpt… Over the next two-and-a-half weeks, as college basketball teams compete for a national title, Twitter will be in a challenging battle of its own. The NCAA Men’s Basketball Tournament, known popularly as March Madness, will test Twitter’s…

SXSW Jumps the Shark (Again?), The Meerkat Craze and Twitter’s Questionable Developer Relations – ContextMatters #6

SXSW Jumps the Shark (Again?), The Meerkat Craze and Twitter’s Questionable Developer Relations – ContextMatters #6

Jumping the Shark Has Jumped the Shark SXSW is a special event. It is what you make it and what you allow it to be. And, that’s what makes it both personal and serendipitous. That doesn’t stop people from asking every year whether or not SXSW has jumped the shark. Did you know that jumping the shark was a Happy Days reference? Chris and I talk about why SXSW is important and we speak to attendees about why they travel…

Content Standard: Report Finds Digital Transformation Requires Cultural Shifts, Not New Tech

Krystal Overmyer discussed Brian Solis’ latest research on digital transformation over at the Content Standard. Excerpt… It’s undeniable that disruptive technologies have changed the way consumers interact with brands. Still, companies seem to fail to understand both what digital transformation is exactly and what it means for their brands. According to Brian Solis, Principal Analyst at Altimeter Group, the concept of transforming digitally reflects the quest to understand disruptive technologies. Moreover, transformation implies a realignment or investment in business models…

Meerkat and the Ephemeral State of Livestreaming

By now you must have heard about Meerkat, the latest tech media darling that lets people tweet (stream) live experiences with friends and followers on Twitter. It’s basically an easy to use app that combines ephemeral livecasting/livestreaming on top of the Twitter platform but through a dedicated screen where participants can see video, who’s watching as well as the Tweets between them. I call it Meerkasting and yes, it’s already a verb. I realize that most of the words I…

CNN: Meerkat stole the show at SXSW. Sorry, Twitter

CNN’s Sarah O’Brien caught up with Brian Solis at SXSW to talk about Interactive’s darling app for 2015. Following are the highlights from their conversation… According to Brian Solis, analyst at Altimeter Group, the move could be an essential tipping point for Meerkat. “Its reliance on Twitter exposes a weakness for the app to maintain long-term scale,” said Solis. “It needs to also ensure that content producers and content consumers find one another.” Solis said this is one reason livestreaming…

Insights: Interviews on The Future of Social Media as Curated by Anil Dash and Gina Trapani

Insights: Interviews on The Future of Social Media as Curated by Anil Dash and Gina Trapani

I’ve long admired the work of Anil Dash and Gina Tripani over the years. In many ways, each has shaped my perspectives in new media and its impact on our professional and personal lives over the years. It came as no surprise that Dash and Tripani collaborated on yet another project. This time, they created ThinkUp, a social media service that offers daily insights about you and your friends on Twitter and Facebook. To celebrate the launch of their latest…

1 2 3
Join Our Mailing List

You have Successfully Subscribed!

Stay Connected