By Heike Young, Salesforce Excerpt In September 2015, Salesforce Marketing Cloud launched our first podcast: the Marketing Cloudcast. On the show, Joel Book and I interview marketing thought leaders, practitioners, authors, and more about key trends, technologies, and topics in marketing today. We’ve featured guests from a variety of industries and business sizes, from B2B tech to nonprofit to beauty. They’ve taught us a lot, and if you work in digital marketing, I’m sure you can learn something from them,…
Hello Flexon: I Can See Clearly Now the Strain is Gone
This is a personal story… After a successful GDOL event in Istanbul a few years ago, my friends and I enjoyed cocktails overlooking the Bosphorus. I believe it was TechCrunch’s Mike Butcher who made a comment about an advertisement on a building across the water. I couldn’t read it at all but I could see that there was something there. I also remember questioning whether he could read it or if he was just playing around. So I borrowed his…
Will You Be A Part of Change Or A Victim Of It? An Interview with @TheYoungTurks
Right before everyone left for the Christmas/Holiday break, I flew down to Los Angeles to visit the The Young Turks studio. My good friend Francis Maxwell invited me to sit down with Cenk Uygar, host and co-founder of TYT to talk about the story of X and upcoming trends affecting business and society. While we did talk about those things, we got there via a conversation I don’t usually have, which is the story of (me) and how I got to where I am today. Perhaps…
TYT: Will You Be A Part of Change Or A Victim Of It? Brian Solis interview w/ Cenk Uyghur
via The Young Turks Futurist, change management specialist and “X: The Experience When Business Meets Design” author Brian Solis sits down with The Young Turks’ Cenk Uygur to talk about the past, present and future and how more and faster change is coming, and the only question is whether you’re going to be a part of that change or a victim of it. Along the way, the two discuss how disruptive technologies and changing cultural standards will affect the news…
Web.com 17 Business Quotes That Inspired Us In 2015
via Web.com As a small business owner, you have tough days – we all do. When you’re facing a challenge that seems insurmountable, are frustrated by a client, or feeling so exhausted you just want to nap for a week, read through these business quotes that inspired us in 2015. And here’s to a great 2016! Excerpt… Businesses are no longer the sole creator of their brand; it is co-created by consumers through shared experiences and defined by the results…
The Miss Universe Design Fail and the Importance of Design
A short story on the importance of design. Following the Miss Universe debacle, conversations continue to focus on Steve Harvey and his incredible mistake announcing “Miss Colombia” as the winner, then correcting himself two minutes later, saying Miss Philippines was the rightful winner. Aside from whether or not beauty pageants should still be a thing and why was it that Steve Harvey missed a good portion of the rehearsal, I wanted to turn the spotlight over to the importance of design. Shortly…
The Financial Brand: Top 10 Retail Banking Trends and Predictions for 2016
The Financial Brand featured Brian Solis’ predictions in its annual top 10 retail banking trends report for 2016.
Miss Universe host may have been mislead by poorly designed cue card
via One News Now, TV New Zealand Excerpt Miss Universe host Steve Harvey may have been set up to fail by a poorly designed cue card when he incorrectly announced Miss Colombia had won over Miss Philippines. However, US digital analyst Brian Solis tweeted he didn’t believe it was Harvey’s fault alone. “Design is often underestimated and underappreciated,” he wrote.
Disruption as an Ecosystem
I miss Paris. Just as I was thinking this, I discovered an interview I did with EuroNews while in Paris in 2014 for LeWeb. I watched it for the first time and immediately I was sent back to that moment, in a small media room a few floors above the conference. It’s a glimpse into hot new tech trends and a conversation into iterations, innovation and disruption based on my presentation at the event. We explore the differences with each,…
Digital Transformation and the Questions I Never Hear
Following my presentation at LeWeb about the nuances between iteration, innovation and disruption (and the impact of each), I was invited to the business pavilion to share my views on digital transformation. The host for the conversation was my dear friend Benjamin Costantini. Before we could get settled, Ben brought a bottle of champagne on stage, two glasses, we toasted and the discussion started…on the right foot, or taste, I should say. I know he knows my passion for champagne. But perhaps…