Studying the impact of innovation on business and society

Month: January, 2016

The Internet of Things Connects the Future of Business

The Internet of Things Connects the Future of Business

The Internet of Things (IoT) is one of the most incredible feats of modern technology. With the right vision and architecture, IoT will bring to life new possibilities and experiences. It’s also one of the most confusing and ambiguous. To make sense of it all and specifically understand how IoT applies to business, I assembled a short list of examples of companies successfully employing this new web in interesting applications. Why is IoT so mystifying? First, it’s the name. The…

t3n: Die größten Online-Marketing-Trends 2016

t3n: Die größten Online-Marketing-Trends 2016

via t3n Was sind die Online-Marketing-Trends 2016? Diese Fragen haben wir 15 Experten gestellt, darunter Mitch Joel, Meike Leopold und Marcus Tandler. Ihre Antworten fasst dieser Artikel zusammen. „Strategy first, Trends later“ war das Schlusswort der Online-Marketing-Trends 2015. Auch 2016 betonten diesen Punkt einige der von uns befragten Experten mit Hinweis auf die Basics guten Marketings: die Strategie. Brian Solis fordert Blick aufs große Ganze, die „Customer Journey“ Diese Bedeutung der kanalübergreifenden Kommunikation leitet Brian Solis , Principal Analyst der Altimeter Group  und mehrfacher Buchautor , gleich…

Direct Marketing: The Brian Solis Experience

via Al Urbanski, Direct Marketing He may not be Jimi Hendrix , but his new book asks, “Are you experienced?” and your answer is likely to be, “No.” A beautiful, glossy, four-color coffee table book called X arrived for me in the mail. I thought it was meant for the senior editor of Maxim and got to me by mistake. But no, it was social media analyst Brian Solis’s new book, subtitled “The experience when business meets design.” Solis’s colorful format belies a grave undercurrent in…

In 2016, Resolve to ‘Disrupt Yourself’

In 2016, Resolve to ‘Disrupt Yourself’

Guest post by Whitney Johnson (@johnsonwhitney), author of Disrupt Yourself Oft-spoken though it is, ‘disruption’ is not a catchword; it’s a powerful force transforming organizations, communities, and ultimately the world. But it starts small, as an individual choice to change. Companies and organizations don’t disrupt unless their people do. Individual disruptors upend their companies in ways not always welcomed by their associates. Disruptors can be seen as a fifth column, undermining the familiar and comfortable status quo, not to mention their colleagues’…

NY Times: Marketing in the Moments, to Reach Customers Online

via NY Times, Rob Hof Excerpt MOMENTS are having a moment in advertising. Or at least a micromoment.As people flit from app to app online, they have little patience for any interruption, especially a banner ad or, heaven forbid, a 30-second commercial. Moments, whether they come during a 10-second Snapchat video or Twitter’s new collection of real-time news bites — called, fittingly enough, Moments — increasingly are all companies have to market against.Companies that buy and sell online advertising are…

Brian Solis Talks X on GatherGeeks Podcast by BizBashMedia

Brian Solis Talks X on GatherGeeks Podcast by BizBashMedia

GG08: Tech-Smart Events: Beyond the Shiny New Toys ReleasedJan 14, 2016 Hosts: Audrey Gallien and Brandt Krueger. Guests: David Adler, Brian Solis With seemingly endless technology options for events and meetings these days, it’s easy to focus on what’s new and buzzy. But are industry professionals really making the connection between the technology and attendee experience? And how can organizers get from new tech to smart tech? In this episode, hosts Brandt Krueger and Audrey Gallien are joined by digital…

Neocom15: Customer Experience is the Sum of Emotional Reactions

As 2015 drew to a close, Brian flew to Düsseldorf to close out NEOCOM, an annual event for multichannel retail and commerce. There, he spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years. Following the event, he met with the NEOCOM team to shoot a short three-minute video that he would love for you to see. Video Topics/Questions: – Iteration vs. Iteration –…

The Future of Retail: Stop Iterating and Start Innovating

The Future of Retail: Stop Iterating and Start Innovating

The team at OneStop invited me to Los Angeles to speak to a wonderful group of digital marketers, etailer/retailer, search and commerce strategists.  Among the many things I’m studying and speaking about these days, the future of retail is fascinating to me personally and professionally. The future of retail isn’t just about new technology, the latest gadgets and all of the incredible startups that are pushing retail, commerce and everything else forward. It’s also shaped by connected/mobile customers who are more…

Customer Experience is the Sum of Emotional Reactions

As 2015 drew to a close, I flew to Düsseldorf from London to close out NEOCOM, an annual event for multichannel retail and commerce. There I spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years. Following the event, I met with the NEOCOM team to shoot a short three-minute video that I would love for you to see. Video Topics/Questions: –…

Small Business Trends: Businesses Should Create Experiences, Not Just Products or Services

via Small Business Trends, Brent Leary Brian Solis is one of the leading futurists/digital anthropologists in business today.  And his books, “The End of Business as Usual” and “What’s the Future of Business” are best sellers and required reading to anyone interested in digital transformation.  And his new book, “X: The Experience when Business Meets Design“ is probably his most ambitious — and impressive — book, focusing on the importance of experienced design and the role it will play in business…

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