4/21/16 by Doug White, Robert Half The Creative Group, Are You Thinking Like A CMO (excerpt)
What’s on the minds of CMOs today? Well, you can tell a lot by what they share on Twitter. And thanks to Leadtail, we now know.
Leadtail analyzed 241,148 tweets from 1,289 CMOs that were published on Twitter during the first quarter of 2016. The results provide a snapshot of the issues CMOs are focused on and the influencers and ideas that are currently shaping their marketing worldview.
“If you don’t want to fall behind in your marketing career, you should start thinking like a CMO,” says Karri Carlson, Leadtail’s vice president of social insights. “You need to digest the content CMOs read, follow the right people and engage in the right conversations on the right topics.”
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