by Jordan Fiese, Matters of Influence (excerpt)
43% of marketers are currently experimenting with influencer marketing.
With this amount of experimentation come trends, best practices, and emerging thought leaders. During conference season, these thought leaders gather to exchange ideas in hopes to inspire the practice of influencer marketing.
Drawing over 19,000 marketing and sales professionals to Boston each year, Inbound inspires growth and transformation in the industry. This year’s Inbound 2017 speakers span from Mario Batali to Michelle Obama. And this year, the roster includes a leader near and dear to Traackr, our co-founder and CEO, Pierre-Loic Assayag.
While we know that 3% of the people online generate 90% of the conversation, what those conversations cover can be very telling. To gain insight into the Inbound community, I looked to the agency, agency professional, marketing, ecommerce, and executive audience speakers at #INBOUND17 in Traackr to analyze leading the charge in influencer marketing.
The 17 Influencers Who Understand Influencer Marketing
By using the Traackr platform, I can rank this list of Inbound speakers by the three R’s of influence: Reach, Resonance, and Relevance. (You can see a deep dive into the three R’s here.)
In this case, I used influencer marketing related terms to set the relevance keywords. Based on Traackr’s data, which takes into account how many times these keywords were mentioned, here are the top 17 speakers who lead influencer marketing conversations…
#2 is Brian Solis