by Noa Benari, SecuredTouch (excerpt)

In this recent article, Biometrics firm SecuredTouch examines the potential for behavioral biometrics in mobile banking. In the article Altimeter Group Principal Analyst Brian Solis comments on the rising importance of customer experience in banking.

From the article:

Customer experience in banking is the main driver behind banking disruption. “All banks must prioritize UX, design thinking and experience architecture to compete for the future right now. This is a trend that’s only going to advance.” – Brian Solis, Principal Analyst for the Altimeter Group.