tag:blogger.com,1999:blog-212177042008-08-28T20:31:48.051-07:00Shaping the Convergence of Social Media, PR, Web Marketing & Technology - live, from the edgeBrian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comBlogger404125tag:blogger.com,1999:blog-21217704.post-58715796672348114232008-08-28T09:40:00.000-07:002008-08-28T10:06:58.714-07:00

Source Part three of a three-part series... Your Brand vs. the Brands You Represent Whether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent. As an active participant in Social Media and also a

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-14482599774415758102008-08-22T12:36:00.000-07:002008-08-22T12:44:23.492-07:00

Source Part two of a three-part series... Defining Your Online Persona The Social Economy is defined by the exchange of ideas and information online, and in the real world, and is indexed by the dividends earned through new opportunities and alliances. Relationships are the new currency of the Social Economy as they fuel and extend interaction, insight, and loyalty, and in turn, contribute to

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-7889819361008425012008-08-20T06:47:00.000-07:002008-08-20T07:01:10.186-07:00

Source In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. It sounds sensational and perhaps a bit ominous, but it’s not meant to serve as a deterrent. It's only intended to introduce the subject and the context of this subject as well as raise awareness for the need to be

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-88458241751696843102008-08-13T09:52:00.000-07:002008-08-14T07:46:31.249-07:00

Source Stop the presses...there's another "PR is Dead" meme that's circulating the blogosphere again. This time, all that's new is that many bloggers are revealing that they prefer discovering new and interesting products on their own and breaking the news before anyone else. Welcome to the news business. Any print or broadcast news reporter would say the same thing, and honestly, it's the

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-13932876494962980412008-08-05T09:01:00.000-07:002008-08-08T00:19:21.626-07:00

Last year, Robert Scoble and Darren Barefoot debuted the Social Media Starfish to visualize and document the rapidly evolving landscape for social tools, services, and networks. If you work in marketing, public relations, advertising, customer service, product development, or any discipline that's motivated, shaped, and directed by customers, peers, stakeholders and influencers, monitoring and

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-15736158984007304482008-08-04T17:29:00.000-07:002008-08-07T08:38:48.161-07:00

Happy 10th Anniversary PRWeek. As part of its 10th anniversary celebration, PRWeek is honoring one of the most important technological advancements in content distribution of the past 10 years: the blog. How does PRWeek celebrate blogging? They're hosting a competition between 32 leading PR-focused blogs selected by PRWeek staff and others in the industry. The tournament will take place over

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-7962062740510783612008-07-31T12:35:00.000-07:002008-07-31T21:33:02.435-07:00

Note: This post originally ran on TechCrunch, "SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release?" Here's the director's cut, "SEC To Recognize Corporate Blogs as Public Disclosure, What This Means for Wires and Press Releases" For several years, Sun CEO, Jonathan Schwartz has lobbied the SEC to allow disclosure of financial information through

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-11480570573327077372008-07-28T06:01:00.000-07:002008-08-10T21:00:46.558-07:00

Bradley C. Bower for The New York Times Frank Eliason, digital care manager at Comcast There's certainly no shortage of discussions in the blogosphere that examine and spotlight companies that are listening to brand-related conversations across the Social Web to improve customer service, retention, and loyalty. But, when the New York Times decides to profile the emerging and critically

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-88153536686278931772008-07-24T11:44:00.000-07:002008-07-24T12:41:41.425-07:00

I attended the Facebook f8 developer conference yesterday in San Francisco and I’m still recovering from the overwhelming experience. Thousands of developers flocked to the San Francisco Design Center to see their Social Sherpa in person and calibrate with his vision for the next year of propagating the social graph. It’s indeed a movement and his influence can not be underestimated.

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-23242637431945590072008-07-21T06:43:00.000-07:002008-07-24T09:37:58.726-07:00

In the era of the "new" social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions. Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-9145189915695816652008-07-14T08:08:00.000-07:002008-07-14T12:44:14.508-07:00

Broadcast and print media and the services that support the creation and distribution of information are not dead and Social Media is not going to get indicted for holding the smoking gun. These powerful, influential, and age-old industries are however, undergoing some of their most radical transformations and metamorphoses in order to adapt to the elusive and rapidly shifting information

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-73494237434570033512008-07-11T11:19:00.000-07:002008-07-11T16:07:55.994-07:00

Sprout is a new, very cool service that lets everyday people create portable widgets for embedding on Web sites, blogs, and in social networks. I was originally introduced to the service at DEMO08 in January and was immediately blown away. We live in the widget economy and people today are empowered and compelled to lift and place encapsulated content and experiences from one place to another,

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-74813537128066874172008-07-10T06:51:00.000-07:002008-07-10T07:03:24.428-07:00

Francois Ramaget of Aspect Consulting translated The Essential Guide to Social Media into French and has made it available as a free download here. Thank you Francois! The Essential Guide to Social Media is a "quick start" overview of how to listen and participate in social media and new media marketing. Last year, Yuri Aksyonov translated The Social Media Manifesto into Russian. You can

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-70736969677706857812008-07-07T08:07:00.000-07:002008-07-08T13:36:27.642-07:00

Discussions and debates on the viability, necessity, and effectiveness of conversational aka social media marketing continue to roar across the Social Web. There are three sides to this equation: - New media pioneers and practitioners who defend and evangelize the art of conversations because they're investing in people and their feedback and have the experience to showcase value and ROI. -

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-82321629899156560602008-07-03T16:28:00.000-07:002008-07-06T21:02:54.162-07:00

It's inevitable. As Twitter experiences growing pains, new entrants will seize the opportunity to provide a more complete and open experience to communicating with, and at, the people you may or may not know. Few will succeed, while others force evolution to inspire new features and capabilities in existing services. The truth is that the Twitterati are frustrated, worn, and undoubtedly

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-3473063785369234342008-06-28T13:39:00.000-07:002008-06-29T08:01:31.567-07:00

Social Media is our genre's Industrial Revolution. It is the era of new influencers and the ability for everyday people to share their creativity, expertise, thoughts, ideas, and passions in order to participate in and build a community around common interests. People are taking their destiny into their own hands and evolving their online, personal or professional, persona and brands online.

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-32052283985505829952008-06-26T09:28:00.000-07:002008-06-27T11:07:41.511-07:00

You've heard of Intel Inside, the now legendary marketing program that intelligently convinced consumers to make purchasing decisions based on the chip that powered their PCs. Now, I'm proud to introduce the new Intel Insiders program, a new initiative that extends the company's genuine intention of reaching and engaging with people, while freely trusting the brand's future to the very people

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-86819659944263836032008-06-21T16:01:00.000-07:002008-06-23T12:36:20.203-07:00

We all purport to be social media experts these days, yet most of us are truly students. Many of us overlook some of the most rudimentary elements that define and inspire the socialization of content, especially the social sciences involved with observing the culture, behavior, and conversations within online societies. We're excited, and maybe even obsessed, by the tools. We frantically rush

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-13781939466205937782008-06-09T06:44:00.000-07:002008-06-10T07:19:19.504-07:00

I’ve been involved with Social Media since the beginning and the more I work, write, and speak, the more I learn. Over the years I’ve observed a series of questions and reactions that I’ve documented along the way and have actively included them in my posts, ebooks, contributions, as well as at my speaking appearances. Over the last year, I’ve assembled the most commonly asked questions and the

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-49971269268752112322008-05-26T12:58:00.000-07:002008-05-26T15:55:47.688-07:00

Note: This post was originally published on TechCrunch as "PR Secrets for Startups." Many thanks to Michael Arrington and Erick Schonfeld for giving me the opportunity to share my experiences with the startup community. Due to space constraints, the original draft, which was entitled "PR Tips for Startups," did not run in its entirety. Some of the edits actually wound up changing the context of

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-4193469218927991052008-05-24T12:09:00.000-07:002008-05-24T12:33:17.777-07:00

Credit: Ariel Waldman This is part of my ongoing series on Crisis Communications 2.0, which helps companies and marketing professionals learn from each other to more effectively communicate with customers, stakeholders, media, and peers. I purposely waited to write this post until this discussion cleared techmeme so that I could reach a fresh set of people who could see things clearly, while

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-47858245031233989322008-05-22T06:54:00.000-07:002008-05-23T14:49:31.009-07:00

The escalator is the new elevator when it comes to pitching and the emerging practice of micro public relations. While some bloggers and reporters are actively blacklisting PR people, whether it's fair or not, it's not truly fixing or changing anything at a grand scale - at least not yet. I'm part of a growing number of PR folks who are committed to sharing stories, experiences, tools,

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-84747314042218978952008-05-19T06:15:00.000-07:002008-05-19T06:35:01.339-07:00

Just a bit ago, I wrote a post covering my favorite tools for monitoring conversations on Twitter. I’d like to add one more to the bunch. Recently launched Summize is similar to TweetScan, but also unique in its capabilities and in turn, changes how we may view Twitter search. At the very minimum, it’s a basic search tool that operates similar to how you would naturally search in Yahoo or Google

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-30433664449151511122008-05-15T05:52:00.000-07:002008-05-17T08:44:20.210-07:00

New media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of “personalized” relations. And, with micromedia further refining and improving how we communicate with each other, PR is going to learn the hard way, that the days of blasts and untargeted spam pitching will get us nowhere with today’s influencers. Stowe Boyd placed a

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.comtag:blogger.com,1999:blog-21217704.post-16736950189849306272008-05-13T05:15:00.000-07:002008-08-07T10:37:29.159-07:00

Thank you to Erick Schonfeld and Michael Arrington for giving me the opportunity share my vision, and experience, on the evolution of the press release on TechCrunch. There's certainly no shortage of opinions on where we are and where we need to be in order to improve the working relationships between PR and bloggers, journalists, and analysts and the brands we ultimately represent - including

Brian Solishttp://www.blogger.com/profile/15267529747951332602noreply@blogger.com