Studying the impact of innovation on business and society

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Digital Transformation is not a Cost-Center, It’s an Investment in Market Leadership

Digital Transformation is not a Cost-Center, It’s an Investment in Market Leadership

In many progressive cases, digital transformation prioritizes customer experience initiatives. Because it focuses (or should) on customer behavior, preferences and outcomes, digital transformation can, in its own way, making businesses more human. As such, digital transformation is not or should not be about digital. It’s greatest potential is achieved when technology enables human-centered experiences and the change that comes about inside and outside the organization as a result. Successful digital transformation is ongoing and continually seeks out how to use…

Exploring digital transformation and influence

Exploring digital transformation and influence

I constantly face a challenge in that I spend so much time researching and writing that I barely have time to promote my research and writing. I often think, “what’s the point of doing all of this work if no one will see it!?” In a rare moment however, I was able to spend time with Onalytica to take about my areas of study, how I got here and who/what influences me. I hope it helps you… HOW DID YOU…

You are not a digital marketer…at least not yet

You are not a digital marketer…at least not yet

There are no shortage of books to help you become a modern or innovative marketer. At the same time, there is a scarcity of useful, actionable and thought-provoking content to actually help you excel. My good buddies Travis Wright and Chris J. Snook hope to change add value to your marketing ambition with their new book, “Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology and Customer Experience.” The duo approached me to write the…

If we don’t disrupt ourselves, it will be a gift given to us by someone else

If we don’t disrupt ourselves, it will be a gift given to us by someone else

We all talk of change. But it’s a much different story when the need to change becomes our reflection in the mirror. It’s not easy. But if we are to affect any change around us, we must begin with ourselves. Disruption is a give given by you or to you. It’s a choice. Let’s go. We’re in this together. Brian Solis Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and…

The Art of Storytelling in an Era of Connected Audiences

The Art of Storytelling in an Era of Connected Audiences

Once upon a time, brands and agencies set out to tell the most engaging, transparent and shareable stories the world had ever seen. Little did they know, the audience would become storytellers in their own right. That signal, that certain spark to break the fourth wall to connect with audiences had since extinguished. The world moved on. Now, everyone was connected and everyone not only had stories to tell and experiences to share, there were devices, platforms and channels to…

Adapt or die: How the travel industry can survive in the era of digital Darwinism

Adapt or die: How the travel industry can survive in the era of digital Darwinism

Why bridging the gap between current guest experience and their expectations holds the key to the travel industry’s success. We live in an era of digital Darwinism, where technology and society are evolving faster than most businesses can keep up. In every industry, customers are changing and as a result, disrupting markets and businesses in the process. They’re becoming more connected, informed, demanding, impatient, elusive and self-centered. As customer behaviours evolve, they disrupt markets and businesses that emphasise scaling and…

The Biggest Mistakes Companies Make in Digital Transformation and Innovation

The Biggest Mistakes Companies Make in Digital Transformation and Innovation

Jeff Ashcroft is a dear friend of mine. He’s the host of the popular #MMChat on Twitter every week where he hosts some of the most progressive conversational streams on business modernization and innovation. Recently, he invited me to share my the story behind my latest research, “The Digital Change Agent’s Manifesto: How the People Behind Digital Transformation Lead Change From Within.” In a flurry of 140-280 character questions and answers, I set out to help “change agents” understand not only…

Designing for the Human Side of Digital Transformation

Designing for the Human Side of Digital Transformation

On this final episode of Digital Outliers Season 1, my dear friend Stowe Boyd joins to discuss the “humanities of it all.” Stowe is futurist and editor-in-chief at Work Futures. He believes (and my research shows) that companies are often missing the mark on digital transformation by thinking about it from an industrial approach instead of a humanities-based approach. In a wide-ranging discussion, Boyd shares his thoughts on the inherent bias in social media and how we have to do…

Great Customer Experiences an Upgrade to Executive and Management Mindsets

Great Customer Experiences an Upgrade to Executive and Management Mindsets

It’s a new year and not necessarily another step forward. This isn’t the first time I’ve used this profound picture by Banksy as inspired by Meek. It always inspires me to spread my wings as a change agent. In my research, I find time and time again that digital transformation and corporate innovation is spurred by customer experience. The reality is that customers, as a result of their relationship with technology and the resulting digital transformation of their personal and professional…

The Nexus of Digital, IT and Science Fiction in the Future of Work

The Nexus of Digital, IT and Science Fiction in the Future of Work

I have to tell you, I am absolutely loving the Digital Outliers podcast series and I hope you are too. In this episode, I get to talk with Brenda Cooper who among many things, is the CIO for the city of Kirkland, Washington. She is also a futurist and the author of nine science fiction and fantasy books. Her most recent novels are POST (Espec Books, 2016) and Spear of Light (Pyr, 2016).  Her other works include Edge of Dark (Pyr, 2015), The Creative Fire(Pyr, 2012), and The…

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