Studying the impact of innovation on business and society

Articles

I Answer Your Questions About the State of Digital Transformation

I Answer Your Questions About the State of Digital Transformation

Where are companies at in their digital transformation efforts? This was the question I set out to answer in, “The 2014 State of Digital Transformation” report.  After two years, it was time to check-in on the digital transformation landscape again to learn how companies are changing, what challenges they’re facing now and what opportunities they’ve uncovered. Recently, I hosted a webcast on behalf of Altimeter and Prophet to share the findings from the latest “State of Digital Transformation” report. Over…

Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue

Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue

I’ve said it before and I’ll say it again, mobile is the first screen, not the second screen. Design and invest accordingly. Tell me if you’ve heard (or experienced) this one before… You’re in the market for a new product. You’re on your mobile and you see something in social that prompts you to go online. You hop from page to page and site to site only to become increasingly frustrated with the process because the sites are incredibly difficult…

Human-Centered CX: Uniting Stakeholders Across the Enterprise to Deliver a Relevant and Holistic Customer Experience

Human-Centered CX: Uniting Stakeholders Across the Enterprise to Deliver a Relevant and Holistic Customer Experience

Customer experience is said to be a top business priority for most companies around the world. Many experts agree that investing in CX establishes a competitive advantage against companies that prioritize the bottom line. While customer experience is a noble and important catalyst for business transformation, becoming truly customer-centric requires an introspective approach. This takes stepping back to define what customer experience really means from the customer perspective, what they truly value and also what’s primed, broken or missing to…

Innovation in Customer Experience Starts with a Shift in Perspective

Innovation in Customer Experience Starts with a Shift in Perspective

While traveling Europe this year, I met Silvia Hänig who was writing a story for Haufe.de about customer experience. She followed up our initial conversation with the questions below. Instead of shooting back quick answers, I took the time, maybe too much time, to thoughtfully reply as if I were going to share the exchange with everyone. And, that’s what I’m doing here. I hope it helps you… Mister Solis, why is it so difficult to create Customer Experience (CX) for…

Does your brand have an experience style guide?

Does your brand have an experience style guide?

X has opened the doors to new countries and experiences and for that, I am truly grateful. Recently, I had the opportunity to visit Singapore and also Hong Kong. I already want to go back. While in Hong Kong, I meet with Soon Chen Kang 江欣珍 at Campaign Magazine to discuss X, the state and future of brand and the importance of experience design in all aspects of customer/employee engagement. I wanted to share the conversation with you here… Does your brand…

Connected Customer Experiences Are at the Heart of Digital Transformation

Connected Customer Experiences Are at the Heart of Digital Transformation

The word “digital” can be misleading. Digital transformation is about how people and their behaviors, expectations, and preferences are changing. Customer experience (CX) is one of the most important trends in business today as it brings companies closer to customers and customers closer to brands. But CX is also so much more. The work toward creating more relevant, meaningful and productive customer experiences also places your company and employees on a path toward business transformation. But this isn’t change for…

WTF (What’s the Future) of AI, Autonomous Driving, Brand and Experiences

WTF (What’s the Future) of AI, Autonomous Driving, Brand and Experiences

I’ve been a big fan of John Biggs for a long time now. He’s the East Coast Editor for TechCrunch. John is also a fellow geek, global speaker and prolific writer on emerging tech and also fiction and non-fiction books. on top of it all, he’s the host of the popular Technotopia podcast. Recently, John and I were speaking about the future of AI, autonomous driving and other disruptive technologies. As a result, we turned it into an episode for…

Digital Transformation is Still Largely Technology-First, People-Second

Digital Transformation is Still Largely Technology-First, People-Second

Digital transformation has officially become a ubiquitous term that describes any company’s investment in digital infrastructure regardless of ultimate vision and intention. But, unless digital transformation takes a technology-second and a customer/employee first approach, investments will be unaligned with market evolution and more importantly, human behaviors, preferences and expectations. Technology is just a means to power business transformation. But technology can only get part of the job done. You need people. And, like technology, people are changing. Each time I…

SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company

SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company

SnapChat officially changed its name to Snap, Inc. as the company restyles itself from a one-[major] hit app company into a digital lifestyle brand. To mark the occasion, Snap, Inc. introduced Spectacles, fashion and tech-forward sunglasses that record 10-second clips, which can then be uploaded to SnapChat Memories via wifi. Following the Apple playbook, Snap, Inc. also designed a fashionable case that doubles as a charger. Spectacles will be available this Fall and will cost $130. Spectacles are the result…

1 2 3 121
Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram
Twitter