Studying the impact of innovation on business and society

Disruptive Technology

Are you connecting with your new generation of customers…Generation C?

As you’ll no doubt read here over and over again, social media is important to your business. If you don’t engage on Twitter, Facebook, or Youtube, you’ll eventually go out of business. At least that’s what the experts will have you believe. Fear tactics are not so much as effective in business or defining customer relationships as they are at creating a sense of [contrived] controversy. I must be honest with you however. While social media is indeed a game…

Silicon Valley is Not a Place, It’s a Movement…and It Has a Story Behind the Story [video]

Silicon Valley is Not a Place, It’s a Movement…and It Has a Story Behind the Story [video]

Silicon Valley is a flashpoint for innovation and entrepreneurialism. But, what does Silicon Valley even mean these days? Silicon Valley technically spans the area in the southern San Francisco Bay Area including Santa Clara Valley, San Jose and southern East Bay. What Silicon Valley actually refers to in terms of geography seems moot in an economy when the idea of Silicon Valley is much bigger than the square miles it covers on a map. In reality, when people outside of…

The Hunt for Social Business Value

Guest post by Ashley Furness of Software Advice When Microsoft announced plans to buy enterprise social network Yammer recently I was a little stunned. The reported $1.2-billion acquisition price tag seemed like a lot for simply replicating social networking functions in the business environment. Would companies really achieve ROI? Or would it be more of a “distraction,” as one user told me? Still, Chatter Product Marketing Director Dave King told me in a recent conversation that “social is more than…

Without a Strategy, There Is No ROI

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK – Part 3 in a series Have you ever started a meeting without an agenda? Driven your car with no destination? How about gotten surgery before diagnosing a need? While some of those options may seem like refreshing changes, it’s not the way you run your business. But that is exactly what it’s like when you start a social media campaign without a strategy that ties to real business needs. At ARAMARK, a…

The Age of Transparency in Digital Politics

The Age of Transparency in Digital Politics

Guest post by Minter Dial @mdial on social, transparency and politics using the recent French Presidential election between Nicolas Sarkozy and François Hollande as a case study The paths of social media and politics would seem to be inextricably linked. Politics has proven, in many countries, to be a great way to “democratize” social media, or the other way around. During the Arab Spring, social media helped inspire a change in regime. In the US, social media clearly contributed to…

How to Recognize Disruptive Opportunities

How to Recognize Disruptive Opportunities

On this edition of Revolution, I’m joined by venture capitalist Mark Suster (@msuster). Together, we explore the state of innovation and the differences between emerging and disruptive technology and its impact on business and culture. Whether you’re a business strategist, an entrepreneur, or an investor, innovation is part of your livelihood. As a result, recognizing opportunities to invest, change or innovate is now a fundamental part of business. This is why businesses must dedicate resources to evaluating technology as it…

Finally, a look at the people who use Twitter

The days of “I don’t get Twitter” may soon pass. Tweets are now a form of self-expression among connected consumers and it is this connected generation that continues to grow in size and influence year over year. Much in the same way that TXTing is a natural form of common conversation, even if it’s a norm that’s outside of the world as you know it—Twitter is reflective of how millions of people are connecting and communicating. Over the years, Twitter…

Smashing Convention: Billy Corgan on why artists need more than viral videos

Smashing Convention: Billy Corgan on why artists need more than viral videos

Welcome to Revolution Season 3! Although, we unofficially launched one of the interviews early (because of the GRAMMY Awards), Season 3 proudly debuts with an unapologetic interview with none other than Billy Corgan of the Smashing Pumpkins. This episode also celebrates the release of Oceania, the new Smashing Pumpkins “album within an album.” As guitarist and co-founder of the Smashing Pumpkins, Billy Corgan was at the forefront of one of the most important music movements in recent history. He’s not…

Investing in the Mobile Enterprise

Your customers are not only becoming increasingly social, their digital lifestyle is fueled by mobile devices. Whether it’s a smart phone or a tablet, they are masters of the small screen experience and accomplished in the art of communicating with both their thumbs and their voice. The most riveting facet of the mobile revolution is not only what we’re witnessing, it’s what we’re missing in these important times of transformation. These connected customers or Generation C as I refer to…

Please help us update The Conversation Prism v4.0

Even though there are a few imposters out there, The Conversation Prism is still the original and IMHO the most thoughtful visualization of the social media landscape. JESS3 and I introduced The Conversation Prism at SXSW in 2008. Since then, it has undergone three iterations with the last being v3.0. I’ve good news to share. We’re working on v4.0, but we need your help to finish it. We’ve removed and added some categories as well as introduced and deleted many…

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