Guest post by Chris Heuer, CEO, Alynd (@chrisheuer)
When I heard Marc Benioff was giving up on pursuit of “Social Enterprise” as the focus of Salesforce’s marketing, I remarked to my Deloitte colleagues that “Social Business has won the day.” I felt vindicated after being an early proponent advocating for organizations to become Social Businesses, believing that IBM’s marketing might would be the catalyst to consolidate the movement around this language and meaning.
Peter Guber is one of the most successful yet grounded business leaders I have a pleasure of calling a friend. There are many sides to Peter and chances are you may know him from one of his many distinguished ventures,
- Chairman and CEO of the multimedia Mandalay Entertainment Group
- Past president of Sony Pictures
- Producer of popular motion pictures including Batman, Rain Man, The Color Purple, just to name a few
- Co-owner of the Los Angeles Dodgers and the Golden State Warriors
- Author of the best-selling book Tell to Win
- Professor at UCLA School of Business
Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted to share a few with you here.
By now you’ve heard that Twitter IPO will fly soon. On the heels of its release of the controversial Conversations feature, Twitter announced, via a Tweet of course, a confidential S-1 filing for a planned IPO. In fact, just last week, I shared with ABC News that we needed to prepare for the inevitable. While many experts are jumping on their platforms to shout that it’s about time, many investors are smirking with clasped hands, understanding of course that in the game of ROI, this is in fact the right time. With over $1.16 billion in funding and an estimated market valuation at somewhere between $9 and $10 billion, Twitter’s patience and timing will serve amongst its greatest assets.
Guest post by Dan Schawbel (@DanSchawbel), a Gen Y career and workplace expert, the Founder of Millennial Branding and the author of the new book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press).
Are you ready to connect your connected workforce?
With all of the discussions around social media and how it improves the opportunity to engage customers and build more meaningful relationships, we tend to lose sight of another important group…employees. As technology impacts behavior and connects customers and businesses in new ways, the same is true for employees.
Every now and then, I take a step back away from research, writing and the relentless barrage of disruption and innovation to go through my inbox, favorites, bookmarks, etc., to see what’s worth revisiting. To my surprise, I’d forgotten about three fun, short 60-second videos that I shot for LinkedIn on location at SXSW 2013. While short, I was thoughtful in my responses to three important yet diverse questions. As such, I’m hoping that they might either help or entertain you – maybe both!
Snapchat has yet to show any signs of self-destructing. In fact, it’s blowing up. Nielsen recently reported that Snapchat had more than 8 million unique users in May 2013 with adults on Nielsen’s U.S. panel accessing the app on average 34 times that month. Snapchat now sees 200 million snaps exchanged per day, up from 60 million in February. According to my good friend Jennifer Van Grove at CNET, that places Snapchat in the league of the majors. Facebook for example,sees 350 million photo uploads per day.
Did you know that the 23 million small businesses in America account for 54% of all U.S. sales?
Did you know that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s?
While big business has eliminated four million jobs since 1990, small businesses added eight million.
Why the focus on small business today? It’s National Small Business Week in the United States and to commemorate the occasion, I partnered with Cox Business to discuss the importance of connected consumerism amidst the release of its inaugural small business survey (#SBWSurvey).
It’s everywhere. I live in Silicon Valley where many say that the terms disrupt and disruption have become buzzwords. Pundits believe that the word is losing its promise and impact through the acts and examples of entrepreneurs and businesses that misuse the word to describe intentions rather than associating it with a desired or natural effect.
In some of the startup meetings I attend for example, digital disruption is actually a stated business objective. Instead of “killing it” or “crushing it” many businesses are aiming now to disrupt it!
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.