Studying the impact of innovation on business and society

Experience

An Intern’s Review of WTF: What’s the Future of Business

An Intern’s Review of WTF: What’s the Future of Business

One of the little known stories about my previous book, What’s the Future of Business: Changing the way businesses create experiences, is that I wrote and published it after I had started my latest book, X: The Experience when business meets design.  While it stands on its own, WTF is technically a companion book to X and can be read as a part 2 of sorts. One of the lesser known facts about WTF, is that it wasn’t even on my docket….

How Digital Darwinism Changed Customer Experience

How Digital Darwinism Changed Customer Experience

What is experience? What is customer experience? Believe it or not, trying to answer these questions is where the future of digital transformation and experience design intersect.  While I was in London at an event focused on innovation in customer experience, I filmed a short video for Oracle to explore the topic. A 20 minute conversation was edited down to a a one minute burst. Knowing that this would happen, I spoke in Twitter-like responses. I hope it helps you in…

How the New Music Moguls Write Their Own Rules

How the New Music Moguls Write Their Own Rules

Guest post by David Deal (@DavidJDeal) author of the new [free] ebook, “The New Music Moguls“ How do you succeed in an industry that faces constant disruption? The music industry has been asking itself this question ever since Napster crashed the party. As it turns out, elite musicians such as Rihanna and Taylor Swift, who routinely earn millions year after year, have been providing answers all along. They write their own rules for success, including a willingness to use their music as…

We all talk of innovation, but few us start with innovation in our own work

We all talk of innovation, but few us start with innovation in our own work

Photo Credit: Brian Fanzo I don’t normally share things like this, but…I’ve had a heck of a week. On Monday, I released what I would consider my most significant research to date on the subject of digital transformation, “The Race Against Digital Darwinism: Six Stages of Digital Transformation.” I also spent traveled to San Diego (SMMW), Las Vegas (SAS) and Huntington Beach (WCPRSA). Not the most extreme mileage in comparison to previous trips, but each event, was in its own way, unforgettable….

The Importance of Designing Customer Experiences

The Importance of Designing Customer Experiences

SXSW is one of my favorite events of the year for many reasons. It’s an experience where serendipity becomes the new gravity and almost everyone you meet has incredible stories to share. Upon arrival in Austin, I drove straight from the airport to the Sysomos lounge to see my dear friend Amber Naslund and her team. She was kind enough to host my very first booksigning of X the evening before SXSW was set to kick-off. The place was packed! What…

Introducing a framework for experience architecture

Introducing a framework for experience architecture

Alan Quarry is one of those people that makes you smile and earns your trust and respect within minutes. He also has a pretty killer video setup. Alan invited me on his show to talk about X and I gladly accepted. The minute I plugged-in to his video feed though, I instantly wished I could teleport to his studio. #jealous. In X, I introduce framework for experience architecture and how one can become an xperience architect. We talk about what that…

To improve CX, companies must rethink the customer journey to cater to Gen C

To improve CX, companies must rethink the customer journey to cater to Gen C

A (r)evolution is brewing, and most companies are not prepared for it. It’s no secret how, with an overabundance of new devices and platforms available every day, customers are more empowered and finding new ways to either hack or completely ignore company touchpoints. With this complex customer journey unfolding, great marketing, products and services are not enough to win. Now, companies need to create and cultivate meaningful experiences for their customers. This starts with designing a more intuitive and efficient…

The Opposite of Change is Conformity: A framework for driving meaningful digital transformation

The Opposite of Change is Conformity: A framework for driving meaningful digital transformation

Digital transformation is a buzzword. On top of that, the term digital transformation causes debate amongst those working in or studying the field and confusion among everyone else. But at the same time, digital transformation is also one of the most promising and impactful trends in business (r)evolution today. Why? It carries with it the ability to modernize how businesses work, market and serve. And more so, digital transformation offers a unique glimpse into how disruptive technologies are affecting human behavior, expectations and values. It has…

An Xclusive Look Behind the Story of X and Why Experiences Really Matter [VIDEO]

An Xclusive Look Behind the Story of X and Why Experiences Really Matter [VIDEO]

I was recently in Orange County, Calif., where I had the opportunity to share insights from X and also host a book signing for the LinkedOC community. While there, event organizer Bryan Elliot and entrepreneur extraordinaire shot an episode for his popular business TV series, “Behind the Brand.” It’s a pretty epic show he produces that rivals anything you see on prime time TV. In this episode, we discuss the story behind the X, what makes experiences matter and how…

X Marks the Spot: Where Experience Meets Design

X Marks the Spot: Where Experience Meets Design

Please watch the video below… I’ve met some pretty incredible people over the years. One such individual that I wanted to introduce to is Bryan Elliott, an entrepreneur, writer, event producer and advocate for innovative thinkers and businesses. I originally met Bryan at Blog World Expo back in the day, one of the original big tech shows we all used to hit on the circuit. He’s just one of the nicest (and most connected) human beings you could ever meet at a conference or anywhere really….

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