In April 2012, I wrote a piece that explored online social behavior and its impact on commerce and decision-making. The work was inspired by a series of studies based on the work of Robert Cialdini that identified six universal heuristics that shoppers use to make decisions.
Viginia Coutinho is a dear friend who just released a new book (in Portuguese) that helps strategists think differently about social media. She is also the organizer of Upload Lisboa, a fantastic event in Portugal that focuses on innovation and disruptive technologies. Earlier in the year, she surprised me by asking if I would consider writing the foreword. Even though I don’t write much about social media these days, I couldn’t let her down. Now that her book is available, I wanted to share the English version of the foreword with you here.
It’s that time of year when experts share their predictions and others assemble them into long lists. Yay!
I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something for a wish list, not just for the future of marketing, but all of business.
Have you seen the popular HTC One TV commercial featuring Gary Oldman? It’s quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than “blah blah blah” throughout the entire commercial. I’m reminded of it because that’s the reaction I tend to have these days when I hear the words “big data.” It’s almost as if I’m transported to the classroom in a Peanuts episode listening to the muted voice of the teacher muttering incomprehensible monotone words.
My good friend Steve Rosenbaum released his new book, “Curate This,” to help us learn the ins and outs content curation. This is his second book and also the second time I’ve had the privilege to write his foreword. In fact, this time around, I wrote two. I’d like to share the first with you here. I’m sure I’ll publish the second at some point in the near future.
and I wanted to share it with you
LinkedIn and I have worked on several research projects together over the years ranging from the future of Native Advertising (private) to the state of Relationship Economics. Now, we banded together once again to explore the art and science of thought leadership. Although this time, I was on the contributing side of the research project and Jason Miller, LinkedIn’s senior manager of content marketing, was the lead.
#WTF is going on in Italy? The future of business is turning a new page…that’s what. I’m excited to announce that What’s the Future of Business: Changing the way businesses create experiences is now available in Italy.
To celebrate the launch, I spent some time with Luca Conti, new media strategist, Italian blogger, journalist, and author of several books on social media. In our discussion, we explored the future of business and why the time is now for leadership to rise from the middle. I wanted to share this discussion with you here…
Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans
Imagine a world where decisions aren’t made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network.
I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.”
And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future.
The evolving state of technology, customer behavior and expectations and our role within each is changing or it should change…
The Pivot Conference in NYC in October is unique among events in that, each year, it shifts focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations. To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.