Studying the impact of innovation on business and society

Business – Marketing

Leadership Unplugged: Stripping out the noise to uncover a new direction

Leadership Unplugged: Stripping out the noise to uncover a new direction

Guest post by Roland Deiser and Sylvain Newton Twenty years ago, on November 18th, 1993, the music band Nirvana agreed to an unplugged performance at the Sony Music Studios in New York City. It was part of a television series called “MTV Unplugged”, which invited popular music groups to perform their songs “naturally”. Unlike in a studio, the sound of instruments would not be electronically amplified and engineered; the artists had rather to rely on the “raw” performance of a…

17 Cartoons that Will Change Your Business

17 Cartoons that Will Change Your Business

When writing my new book, What’s the Future of Business, Changing the way businesses create experiences, I felt that text wasn’t enough. So, I sought the wit and creativity of my good friend from the ole Web 2.0 days Hugh MacLeod aka @gapingvoid to help summarize each chapter in the form of a toon. Then we got to talking, why limit the cartoons to just the book? Hugh MacLeod is not only a dear friend but also one of my…

How to Foster a Culture of Contribution: Communities Take Investment and Engagement, Not Just Content

How to Foster a Culture of Contribution: Communities Take Investment and Engagement, Not Just Content

Guest post by Greg Narain (@gregarious), co-founder of Chute, a social media platform that helps brands and publishers obtain rights to UGC content. Customer-contributed stories are not only powerful, they’re also influential and important. Yesterday, customers conveyed their stories through text and voice. Today, we’ve moved to visually rich tools like photos and videos. While compelling to look at at face value, there’s quite a bit more hidden within. Ever one of these stories affords us much more than just…

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem. In a world where consumers “Google it” to begin their digital journey, ZMOT revealed that brands need…

Impatience is a Virtue: What’s Next for Social Business

Impatience is a Virtue: What’s Next for Social Business

Guest post by Philip Sheldrake as a reply to Chris Heuer’s post, “Social Business is Dead! Long Live What’s Next!” As he finished a game of Cut The Rope on his iPhone, my young godson asked what my phone was like when I was his age. I broke it down for him. I was in my twenties before someone offered to take north of ten thousand dollars for a basic digital camera, and not much less for a GPS device….

Your Brand: The Next Media Company – Become A Content Organization

Your Brand: The Next Media Company – Become A Content Organization

Guest post by Michael Brito, author of Your Brand: The Next Media Company There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company. Number one. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily. Number two. There is an attention deficit in the minds of consumers. Our brains…

Altimeter Group’s State of Social Business 2013 Report

Altimeter Group’s State of Social Business 2013 Report

Each year, The Altimeter Group hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients. Our last survey was studied in Q3 2013 and also Q4 2012, the latter was used to provide context to a report published by Charlene LI and me in March 2013, “The Evolution of…

Peter Guber on Competing for the Future…Now

Peter Guber on Competing for the Future…Now

Peter Guber is one of the most successful yet grounded business leaders I have a pleasure of calling a friend. There are many sides to Peter and chances are you may know him from one of his many distinguished ventures, – Chairman and CEO of the multimedia Mandalay Entertainment Group – Past president of Sony Pictures – Producer of popular motion pictures including Batman, Rain Man, The Color Purple, just to name a few – Co-owner of the Los Angeles…

24 Doodles that Visualize This Year’s Pivot Conference Agenda

I’m looking forward to seeing you at next week’s Pivot Conference in New York. We published our formal agenda here. Our friends at doodle.ly though, decided to re-imagine the concept of what an agenda could be by visualizing portions of it as doodles! I hope you love them as much as I do… Click here to see the original gallery. More about our speakers here. I’ve created a story arc around the importance of integrated experiences and digital transformation. We’ve…

A Conversation with Adobe on the Future of Marketing and Disruption

A Conversation with Adobe on the Future of Marketing and Disruption

Earlier this year, I had the opportunity to present in London at a special Adobe event to celebrate the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, I joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute. As the title suggests, each episode is supposed to last 60 seconds. However, this conversation wrapped just shy of 10 minutes. And, I think you’ll see way. As Adobe explains, “In this…

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