Studying the impact of innovation on business and society

Business – Marketing

Mitigating Risk in Social Media Engagement

Mitigating Risk in Social Media Engagement

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK – Part 4 in a series There are a lot of articles out there about what to do for your company’s social media strategy. However, there is limited information about how to train the employees that are actually representing your company on social channels. And because social media is such an open and public place, your company is potentially at risk every time your employees engage in social campaigns. At ARAMARK, a multi-billion…

How Social Media is Sparking Organizational Transformation

How Social Media is Sparking Organizational Transformation

It is with great pleasure that I share with you some exciting and hopefully helpful news. Salesforce and Altimeter Group recently collaborated on a special project to help executives understand the real impact of social media and in turn how to lead meaningful and lucrative transformation. The result is The Little Blue Book of Social Transformation, a free ebook that outlines 20 principles to lead change. It is available today as a complimentary download here. Now, the backstory… Executives are…

What Your Business Needs to Know About Facebook’s EdgeRank

What Your Business Needs to Know About Facebook’s EdgeRank

Facebook recently introduced the ability for brands to increase reach for important posts and updates, but that reach comes at a cost. The prices varies depending on how many fans you have in your community. This new feature coincided with changes to the company’s Edgerank algorithm, which is how Facebook automagically filters posts in and out of your stream. Similar to how Google’s PageRank sorts results to better match your search intention, Facebook uses Edgerank to ensure that engagement is…

The Human Algorithm: Redefining the Value of Data

The Human Algorithm: Redefining the Value of Data

The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce. Everything we share, everywhere we go, everything we say and everyone we follow or connect with, generates valuable information that can be used to improve consumer experiences and ultimately improve products and services. While the amount of personal and…

Social Media as the Next Web

Source: GapingVoid “The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.” – Tim Berners-Lee, Web inventor, founder, the World Wide Web Consortium (W3C), source For years now, we’ve talked about the evolution of Web 2.0 and an era of a more open and social web. Certainly the web has become social. As to whether or not it’s more open, well that’s for a later discussion. With our time together now, I’d like to explore the…

Blame it on the youth: How Rocket21 is connecting Generation Z and the future of business

Blame it on the youth: How Rocket21 is connecting Generation Z and the future of business

The Millennial or Generation Y has the world abuzz. This generation is not only changing how businesses sell and what they sell, they’re also changing how businesses work. Millennials are indeed the first truly digital generation but they’re aren’t the only group with digital DNA. Generation Y, those that follow X and Generation Z behind them are rising fast. They too see the world differently and already represent a significant economic force in the world. In the United States, Generation…

Your Brand is More Important Than You Think: BrandSTOKE’s 9 Criteria for Brand Essence

Your Brand is More Important Than You Think: BrandSTOKE’s 9 Criteria for Brand Essence

The importance of establishing your brand in the era of Digital Darwinism cannot be overstated. Digital Darwinism occurs when technology and society evolve faster than one’s ability to adapt. Every brand is vulnerable, but no business is too big to fail or too small to succeed. With customers today being increasingly connected, informed, and ultimately empowered, their expectations only escalate. In short, they are more discerning and demanding than ever before. The brand and the brand promise are of paramount…

This is the End of Business as Usual and the Beginning of a New Era of Relevance

This is the End of Business as Usual and the Beginning of a New Era of Relevance

Photo taken 11/19/12 using an iPhone5 at St Kilda Beach, Melbourne Australia The Times They Are A-Changin’ Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone For the times they are a-changin’. – Bob Dylan I’m sure you are wondering why I chose…

Facebook’s Page Post Targeting Sets the Stage for Contextual Marketing

Facebook’s Page Post Targeting Sets the Stage for Contextual Marketing

Content Context is King! Social media ushers in an era of contextual relevance that finally trumps content as king. Don’t get me wrong, content is important. After all, without it, what would people read, watch, interpret, remix and share? But without context, content is simply a message or story trying to find a home. In social networks, people stitch together social networks based on their relationships, interests, and aspirations to personalize their online experience. Doing so creates a network where,…

TEDTalk: Reinventing Consumer Capitalism – Screw Business as Usual

TEDTalk: Reinventing Consumer Capitalism – Screw Business as Usual

I’ve always admired TED’s approach to presentations. More importantly, I appreciate how this approach inspires its presenters to in turn inspire audiences in the room and around the web. This evokes the concept of having an “audience with an audience of audiences” where those on stage break through the fourth wall to speak to and through audiences to extend engagement to social networks. TED stimulates the sharing of inspired experiences and it’s the nature of those experiences that foster greater…

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