The other day I saw a Tweet that caught my attention. It read “16 Reasons Why You Should Read the End of Business as Usual” and included a link. I ended up on the site of Josh Duncan who publishes visual summaries of information that moves him. I was intrigued and decided to click through the 16 quotes from the book that motivated him to take the time to create a presentation. To put it simply, I was moved and felt the need to share it with you here. To be honest however, 16 barely scratches the surface. And as you read the book, I hope you’ll be inspired to share the passages that grabbed you.
Guest post by Francisco Dao
Most people view the social web as a tool for bringing people together and sharing ideas. They credit it with everything from democratizing media to enabling the protests of Arab spring, but they fail to see how these same community building attributes can fuel dangerous thought bubbles and lead us down paths of extremism.
To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by not just engaging, but activating a market-driven strategy defined by smarter, more meaningful engagement.
More than 1,000 people attended the event and while I tried to answer every question, many were left unaddressed because of time constraints. This post tackles some of the recurring questions we received on Twitter.
Dunkin’ Brands is a customer-centric business and has earned a community of loyal supporters over the years. If “America runs on Dunkin’,” or if it is to continue to do so, the company must continue to earn the time, attention, and support of customers. As their behavior and preferences evolve, Dunkin’ to must rethink its customer approach to remain part of its customer’s daily routine.
In The End of Business as Usual, I review in detail how markets are evolving and what businesses need to do to earn relevance among a different breed of consumer. For those who struggle to make the case within their business or organization, to not just engage consumers online, but evolve business philosophies, practices, and systems, to truly matter, this is your guide.
Part 10 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel.
Today’s social media best practices will show you the marvels of creative marketing in social networks, the benefits of customer service on Twitter and blogs, innovations in co-created products and services, and insights into how to build a more engaged business. As organizations migrate from rigid to social business models, no line of business, department, function, or small business for that matter, will go untouched or unchanged. So what’s next? As you can see in the image above, one of the more aggressive trends on the horizon is social commerce and it centers on improving the complicated relationships that exist between…
Part 9 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel.
I can’t believe that The End of Business as Usual is now officially available. To celebrate, I’d like to share the words of those who helped support its launch. First up is Mark Cuban, someone whom I greatly respect and someone who has shown that vision, passion, hard work and taking risks are the keys to unlock success – however you define it.
Part 8 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel.
Social media says so much and so very little at the same time. First, social media implies that media is just that, social. But when you study many of the best practices or test the advice dispensed through popular “top 10″ posts, you find that at the heart of notable social media successes is simply brilliant creativity and desirable incentives, not necessary authentic or genuine value or engagement. With every Tweet or Like to win campaign, hilarious viral video, and user-generated promotional series, businesses make social media more of an oxymoron than a movement to transform two-way conversations into improved customer relationships.
Part 7 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel.
You like me, you really like me!
Not so fast.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.