Studying the impact of innovation on business and society

Business – Marketing

If You’re not an Experience, You’re not a Brand. Period.

If You’re not an Experience, You’re not a Brand. Period.

The headline was inspired by my new friend Manuel Diaz, president of Emakina.fr.  It’s a wise observation that he shared with me while talking about the future of brand and experience in Geneva recently. Luckily, Manuel’s team was on hand to document the experience for an episode of Marche Ou Crève and I wanted to share it with you here. It was the kind of conversation you have in a café in Europe over a glass of champagne…and although this was…

The P2P Business Advantage: People to People, Peer to Peer

The P2P Business Advantage: People to People, Peer to Peer

Guest post by Leo Bottary (@leobottary), coauthor of The Power of Peers There are two fundamental truisms in business and in life: 1)Who we surround ourselves with matters; and, 2) We can help each other in ways that can’t be realized anywhere else.  No book, business course, coach or consultant will give you what you can get from a group of peers who share your skill and commitment to excellence. A 2013 study conducted by the Center for Leadership Development…

The Future of Retail: Stop Iterating and Start Innovating

The Future of Retail: Stop Iterating and Start Innovating

The team at OneStop invited me to Los Angeles to speak to a wonderful group of digital marketers, etailer/retailer, search and commerce strategists.  Among the many things I’m studying and speaking about these days, the future of retail is fascinating to me personally and professionally. The future of retail isn’t just about new technology, the latest gadgets and all of the incredible startups that are pushing retail, commerce and everything else forward. It’s also shaped by connected/mobile customers who are more…

Digital Transformation and the Questions I Never Hear

Following my presentation at LeWeb about the nuances between iteration, innovation and disruption (and the impact of each), I was invited to the business pavilion to share my views on digital transformation. The host for the conversation was my dear friend Benjamin Costantini. Before we could get settled, Ben brought a bottle of champagne on stage, two glasses, we toasted and the discussion started…on the right foot, or taste, I should say. I know he knows my passion for champagne. But perhaps…

The A.R.T. of Engagement and the Gift of Attention

After I presented at the ClickZ Live event in Chicago, I went back stage to share highlights of my talk with those who couldn’t be there. Among the many different topics I speak about at conferences, ClickZ asked me to focus on the future of marketing. At the time, I was still writing X and wanted to share complete concepts that served as its foundation. In this short 2 minute video, I share my ideas around experience architecture, the A.R.T. of…

Speaking Topics for 2016: Business (R)evolution, Culture 2.0, Innovation, Experience, Digital, WTF

Speaking Topics for 2016: Business (R)evolution, Culture 2.0, Innovation, Experience, Digital, WTF

I’ve been speaking professionally for just over 10 years and I’ve learned many things along the way. One lesson though stands at the top, which is no matter how much I think I know, I must always keep learning.  Like everyone and everything, I must compete for relevance now and in the future by re-thinking and re-imagining my purpose and the value I hope offer others. So, once a year, I take time to reflect on what’s important and also…

What Makes a Truly Great Experience?

What Makes a Truly Great Experience?

I’ve been working with IBM over the past several years on everything from the future of work to cognitive computing to social business to smarter commerce. Most recently, IBM and I have partnered on something a bit more experiential. The Commerce, Mobile and Social team at IBM selected X: The Experience When Business Meets Design as the company’s latest title for its monthly book club. As part of the club, IBM hosts a series of activities for employees and the…

Uber is Driving a New Generation of Collaborative Marketing

Uber is Driving a New Generation of Collaborative Marketing

A few weeks ago, I had a very interesting conversation with Fortune’s Sarah Silbert, one that’s still resonating with me. Silbert was exploring Uber’s marketing partnerships and how they might be different than what we see from Lyft and others. Her hunch was that Uber not only amplifies “the on-demand economy—it’s also setting the pace for a new generation of brand marketing.” The story was prompted by Uber’s many partnerships with brands, specifically the promotion to launch the new BMW 7 Series. But that’s…

Tracking Our Next Digital Steps

Tracking Our Next Digital Steps

It’s been a bit of a whirlwind since the launch of X. In the last two weeks, I’ve hosted conversations about the promise of experience design in London, Düsseldorf, Oslo, Sydney and Geelong. Somewhere along the Atlantic, I was asked to answer a few questions ahead of my arrival in Geelong for the Pivot Summit by Courtney Crane of the Geelong Advertiser. Thanks to the magic (or curse) of inflight wifi, I was able to make her deadline. But it…

How To Unify Your Sales, Service and Marketing Departments Around Customer Experience

How To Unify Your Sales, Service and Marketing Departments Around Customer Experience

Guest post by Omar Akhtar (@obakhtar), Managing Editor, Altimeter Group, a Prophet company Imagine you’re getting ready to drive your car. But when you turn on the engine, you get a mobile notification telling you that your oil needs to be changed, and it gives you a link to the nearest dealership with a 10% discount coupon. You’re left surprised and delighted by the sheer, almost magical convenience of it all. But is that event classified as a sales, service…

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