Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business). The engagement around Hugh’s work eventually spilled over from print to online with readers sharing their favorite Hugh cartoons via Tweets, Instagrams, Vines, Pinterest, et al.
Guest post by John Bergquist (@JohnFlurry), who leads Content and Communications at Saddleback Leather Co.
So much has changed in business in the past 20 years. And it continues to change daily. As Brian has said before, today a business has to engage… or die. And you know what? That delights me. It is the way it used to be. Shopkeepers knew their customers very well. They didn’t need mechanical analysts or teams of test consumers to determine how to best serve them; they heard it directly from the customer.
You don’t know shit from Shinola.
Ever heard that saying before? This World War II era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing.
Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments.
In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared insights, advice and cautionary tales from those on the front lines.
I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here.
LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study.
After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas:
How teens use social media and why it matters to you. Generation Z = (Today’s Teens, Preteens and Children)
If you want a glimpse of the future of technology and its impact on society, study how younger generations interact with one another today. While everyone is talking about Millennials these days, there’s another, potential more disruptive generation behind them…Generation Z.
Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata
Business disruption sometimes happens very quickly, almost too fast to react. Consider what happened to Blockbuster as movie rentals shifted online. Other times it happens more slowly but is no less impactful. Case in point: how online, mobile and social channels are transforming the way we shop and make purchase decisions.
10 quotes by Brian Solis on the Future of Business from Prezly
Every now and then, I receive a nice surprise that gives me pause. Today is one such moment. I hope you don’t mind, but I wanted to share it with you.
The team over at Prezly put together a wonderful Slideshare that features some key quotes from my last three books Engage, The End of Business as Usual and What’s the Future of Business (WTF). I could only imagine how much time that took to collect. It really is quite a feat.
Have you ever noticed that your Facebook News Feed is the digital equivalent to “It’s a Wonderful Life?” Perhaps you’ve liked your Instagram stream to that of “Lifestyles of the Digital Rich and Internet Famous.”
In each network, and across multiple social streams, you’re fed a visual buffet of travel, food, fashion, celebrations, which in assemblage, tell the story of life well lived or at least a life well curated. And at the center of each of these experiences is the person living and sharing them in real time. Every day that passes, it seems that a growing network of our friends, family and colleagues are charmed with this picturesque life.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.