The Rapid Evolution of Search


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Over the past several weeks, leaders in the search industry launched an aggressive, very public series of campaigns designed to capture the elusive future of search mind and market share.

Our Journey Defines Our Future in Social Media


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What follows is my opening address to the Social Media World Forum

As we look ahead to 2010 in the world of social media, we should first stop to appreciate how far we’ve come in this journey to new found relevance and presence.

Social media served as a great equalizer. The technology and the corresponding networks that freely connected us, democratized the ability to publish and share content, weave more meaningful relationships, as well reset the ecosystem for establishing and wielding influence.

Rumors of the Death of Blogs are Greatly Exaggerated


Source: feministing

Each year at Blogworld Expo, Technorati CEO Richard Jalichandra presents The State of the Blogosphere as one of the event’s prestigious keynotes. For those who are unfamiliar with Technorati, it serves as a directory and search engine for the blogosphere as well as a benchmark for the ranking of blogs worldwide.

While there has been much discussion about the relevance and even demise of blogs as the statusphere and micro updates gained traction in addition to earning prominence in the mainstream spotlight, the reality is that blogs are a vital ingredient to the media ecosystem.

The Future of the Embargo

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In media and blogger relations, PR typically wields two powerful tools to help boost the effectiveness of pitching and potential placement of news: the embargo and the exclusive.

The Future of the Social Web

Source: Shutterstock

Prior to leaving Forrester to join Altimeter Group, Jeremiah Owyang, along with Josh Bernoff, Cynthia N. Pflaum, and Emily Bowen, published a report that attempted to bring the future of the Social Web into focus. If we viewed the content of his research as a social object, the conversations that would transpire could in fact expedite the development and implementation of the most valuable predictions and observations contained within.

Social Media Accounts for 18% of Information Search Market


Source: Shutterstock

As consumers, I think you’ll agree, prior to making any decision purchase, most of the time, our journey begins with a combination of online search and real world conversations with friends, family and peers. As the Web matures, a greater volume of our attention and focus continues to shift from other mediums to the Web for not only purchase considerations but also for content discovery.

It’s how we learn.

It’s how we stay connected.

Teens Adopting Twitter


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As recently as August 2009, blogs and media outlets reported that teens are just not taking to the Twitterverse, instead opting for text messaging, social networks such as Facebook and Myspace, and other communications tools such as IM. The reasons for not using Twitter ranged from privacy concerns to the devices they used to communicate.

Nielsen published a report that surveyed over 250,000 US Internet users to confirm everyone’s suspicions. Teens were among the smallest demographic using Twitter

The Science of Retweets on Twitter


Source: Young Go Getter

Over the years, I’ve had the opportunity to work with “Viral Marketing Scientist” Dan Zarrella on special projects related to Twitter. His focus on social science and psychology as it relates to new media and online interaction and behavior is in line with my philosophy and approach to understanding and documenting socialized media.

Putting the Public Back in Public Relations: Crooked Monkey Style

Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter


I hadn’t heard of the popular t-shirt company Crooked Monkey until I was invited to an exclusive party they recently held. You see, even though they get great press from actors wearing their shirts in movies and magazines talking about their fashion styles, Crooked Monkey is based in Washington, DC not widely known as the fashion capital of the country. And they wanted to do some local brand building.

Twitter Celebrity Hotlist: August 2009


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The power to analyze behavior and sentiment on Twitter and translate it into trends and direction is limited only by our powers of observation and imagination. As you may or may not know, I have assumed the role of data analyst at PeopleBrowsr, in addition to the other ventures I’m running or advising. Recently, I published The State of the Airline Industry on Twitter, the first in an ongoing series of Twitter-centric reports. Soon, I will roll out additional reports covering various industries on a monthly basis. If you would like a custom report and analysis generated, please let me know.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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